优秀Paper写作-对珠宝行业的分析
3页1、HotEssay论文网()-专业paper写作,report写作辅导中心优秀Paper写作-对珠宝行业的分析Degree of rivalry within the industry:行业内竞争程度:The jewelry industry is competitive both in the United States and internationally. The industry can be separated into three main segments, affordable segment, luxury segment, and premium segment. Affordable entry level jewelry brands include well-known brands such as Pandora and Swarovski; luxury jewelry brands include brands such as Tiffany & Co and Chaumet; and the premium brands include Cartier
2、, Harry Winston, Van Cleef & Arpels, Bvlguri, etc.珠宝行业在美国和国际上都很有竞争力。该行业可以分为三个主要的细分市场,买得起的细分市场,豪华的细分市场和高档的细分市场。买得起的入门级珠宝品牌包括知名品牌,如潘多拉和施华洛世奇;奢侈珠宝品牌包括Tiffany & Co和Chaumet等品牌;高档品牌包括卡地亚、哈里温斯顿、梵克雅宝、Bvlguri等。Since jewelry is not considered as necessity in peoples lives, it makes the industry even more competitive as the brand awareness and sales mostly depends on the product design as well as their marketing and promotion strategies.由于珠宝在人们的生活中并不被认为是必需品,这使得行业的竞争更加激烈,因为品牌的知名度和销售主要取决于产品的设计以及他们的营销和推广策略。Fu
3、rthermore, as e-commerce market is blooming, this further increases the degree of rivalry within the industry. As e-commerce facilitates the entry of smaller brands and new brands, this is promoting the existing well-known jewelry brands to keep up with the trend and to further differentiate themselves not only in products and design but also in distribution channels as well.此外,随着电子商务市场的蓬勃发展,这进一步加剧了行业内的竞争程度。电子商务的出现使得小品牌和新品牌的进入更加容易,这也促使了现有的知名珠宝品牌紧跟潮流,不仅在产品和设计上,而且在分销渠道上也进一步差异化。Threat of substitute
4、s此外,随着电子商务市场的蓬勃发展,这进一步加剧了行业内的竞争程度。替代品的威胁For people who buy jewelry for fashion and practical use of wearing, the threat of substitute is relatively low. The possible substitutes of jewelry products are artificial jewelry, stone jewelry, etc. As peoples living condition have been improving greatly and people who buy jewelry looks for high quality products, it is less likely that people consider artificial jewelry as substitutes for real jewelry.对于购买时尚首饰和实际佩戴的人来说,替代品的威胁相对较低。可能替代珠宝产品的有人造珠宝、石材珠宝等。随着
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