加拿大作业写作—价格竞争和营销战略

1、 专业留学生论文作业代写网站加拿大作业写作价格竞争和营销战略代写加拿大作业：Price competition and marketing strategy导读：这是一篇加拿大留学生作业范文，讨论了价格竞争和营销战略。企业间价格竞争的越演越烈源于多种客观的原因，在一定程度上难以避免。价格战可以归结为综合实力的竞争，因此要将价格策略的运用纳入营销战略的系统里去考虑，系统地运用各种营销策略来和价格策略搭配，在营销战略的指导下运用价格竞争策略，才能发挥价格竞争的强烈作用，弥补价格竞争手段的不足。 The price competition discussed in this paper refers to the reasonable low price competition strategy adopted by enterprises on the basis of sufficient analysis of actual cost, own strength and marketing environment, which is fundamentally different fr

2、om the unfair competition such as low price dumping. Price competition has been the most common and very powerful competitive means in Chinas market competition for many years. The phenomenon of great price reduction is not uncommon, and price war frequently occurs. With the formation of the buyers market, fierce price competition occurred in the late 1980s. After entering the 1990 s, as a glut of contradictory intensifies, price competition is more and more common in various industries, also mo

3、re and more fierce, in VCD, DVD, TV, water heater, microwave oven, air conditioners and many other industries fierce price war. Today, included in the price war was IT products, communications products, steel, tourism, and telecommunications services, department stores, newspapers, and many other industries. Generally speaking, the price competition has more and more intense trend.In recent years, the relationship between market supply and demand in China has changed significantly, forming the b

4、uyers market. The phenomenon of oversupply generally appears in the Chinese market, forcing enterprises to compete for the limited market share with the strategy of lowering price. In 1993, China obviously entered the stage of buyers market. In 1996 and 1997, there were more and more kinds of goods in excess of supply, and the buyers market developed faster and faster. After 1998, China fully formed the buyers market. In the second half of 1998, according to the analysis by the domestic trade bu

5、reau on the total quantity of supply and demand of over 600 kinds of major products directly related to peoples life and production, the basic balance of supply and demand of products slightly larger than demand accounted for 94.7%, while those in short supply only accounted for 5.3%. Data from the national bureau of statistics show that Chinas total supply exceeds its total demand by about 10%. According to relevant statistics, by the end of 1998, the stock of various products in China had reac

6、hed more than 300 billion yuan, equivalent to 40% of the national GDP, indicating that the market at that time had already possessed the main characteristics of the buyers market. After wto entry, the process of internationalization of the domestic market is greatly accelerated, and the competition of suppliers in the Chinese market is more intense. Compared with multinational companies entering China, domestic enterprises are obviously backward in terms of brand, technology and capital. Therefo

7、re, it is particularly important for Chinese enterprises to use price strategies to compete for medium and low-end markets, which also makes price competition play a more prominent role. Many industries in our country and the rapid development of industry of redundant construction make many industries there are numerous homogeneity competitors, the development of the industry has reached the scale of the bottleneck, the further development of the enterprise need a bigger size and a bigger share

8、of the market, from the point of industry development, realize the market effective configuration of resources will inevitably eliminated _ some competitors. At the same time, homogeneous competition also makes consumers very sensitive to price. Therefore, the price competition has a strong effect, can rapidly expand the market share of the enterprise in the market competition with little product difference, and eliminate small competitors. At the same time, price competition in growing industri

9、es can often dramatically reduce prices and expand market size. Therefore, the price war broke out in many industries, reclassified the market resources, expanded the production scale of enterprises and eliminated the small enterprises with weak competitiveness. This kind of price competition to realize the efficient allocation of resources by the market has certain inevitability. As a result of technology and capital, Chinese enterprises cannot compete on core technologies, so they have to compete through cost leadership strategy, which needs to be based on scale effect and take price strategy as the main competitive means. In terms of market share, low price competition can rapidly expand market share, so as to maintain production scale with a large enough market share. On the other hand, the production scale is large enough to reduce costs and maintain low prices. Many manufacturing industries in China have a large number of

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