商科termpaper写作—Product marketing
5页1、 专业留学生论文作业代写网站商科termpaper写作Product marketing商科termpaper写作产品营销导读:这是一篇商科termpaper范文,讨论了产品营销。在产品营销中,所谓的功效优先,就是用户在购买产品时首先考虑的就是品牌的功效,直接动机是求实。制约着消费者的购买意向,影响消费者是否购买这一产品而不是买那种产品的直接决定因素是产品的功效,而不是产品的价格和包装。功效突出,所以在用户中就树立了功效优先的销售优势,是产品的质量及功效优化的结果。 The way to improve the brand depends on the product quality and efficiency internally, so that the used consumers can spread the brand by word of mouth. External publicity by marketing activities.The so-called efficiency priority means that the first consideration
2、 of the user when buying the product is the brand effect, and the direct motivation is to be realistic. The immediate determinant of whether or not a consumer will buy the product rather than the product is its efficacy, not its price and packaging. If be in at present on waterproof material market, brand amounts to 1000 kinds, 10 thousand breed. User when choosing to use the product, it is considering the waterproof function, 2 it is durable, 3 it is operability, four is faced with all kinds of
3、 complicated environment and conditions of adaptive performance, etc., in all of various index, compare brand, the product efficacy to buy the products, this is efficacy priority, effect is the overriding choose this is the general customers in the selected item. Guangdong lianjiang xingheng high efficiency paint development co., LTD has developed a kind of floor heat insulation and waterproof enamel. Since it was put on the market for five years, the sales volume of the market has been increasi
4、ng by more than 20% year by year. The main reason is that the heat insulation and waterproof of the floor are solved in place at the same time, and the heat insulation effect basically reaches 100%. Due to its prominent effect, it sets up the sales advantage of efficiency first among users, which is the result of product quality and efficiency optimization.所谓的效率优先级意味着用户在购买产品时首先考虑的是品牌效应,直接动机是切合实际的。消费者是否会购买产品而不是产品的直接决定因素是其功效,而不是其价格和包装。如果目前在防水材料市场上,品牌达1000种,万种。用户在选择使用该产品时,正在考虑防水功能,二是耐用,三是可操作性,四是面对各
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