广州文华东方酒店 餐饮概念 F&B concept brief

1、Mandarin Oriental Guangzhou Food and Beverage Concept & Introduction,Food & Beverage,Positioning Statement Key Objectives Food and Beverage Team Tea Lounge Cake Shop MO Loft (Bar) Chinese Restaurant Mandarin Grill & Garden Dining Executive Lounge Banqueting & Catering,Positioning Statement MOGZH will introduce a commendable set of top dining options. A captivating combination of innovative cuisines showcasing highest culinary skills and deliver the finest food quality in town, served with our ex

2、emplary legendary quality service in exclusive settings.,Key Objectives To market MOGZH Restaurants and Bars as the preferred venues for special occasions, high-end dining experiences and as “the place to be seen” To position the Chinese restaurant and the Mandarin Grill as the leading upscale restaurants in Guangzhou Our Mandarin cake shop will be recognized for its high quality gourmet patisseries, jewel-like sweet delicacies and gifts for special occasions geared towards the local community a

3、nd an affluent clientele,Food & Beverage,Key Objectives (Contd) To position the MOGZH grand ballroom and meeting facilities as the top banquet venue for high-end weddings, corporate events, social functions and special occasions To work with TaiKooHui and their tenants to secure offsite catering business and other marketing opportunities To promote our expert culinary team as local culinary wizards through extensive media coverage. The beverage program at the Mandarin Grill and MO Bar will be kn

4、own as the place with the finest wine collection and most creative cocktails in Guangzhou,Food & Beverage,Tea Lounge (40 seats, 7am midnight, 7 days/week) Conceptualized as a “Chinese tea house” the lounge provides a wide array of food items including specialty dim sum, noodles and rice dishes. The presentation on custom designed trolleys is currently being explored The Tea Lounge will be the ideal place for local patrons and shoppers from TaiKooHui to meet and relax over a snack or high tea An

5、inviting and cozy environment for guests to enjoy the gourmet patisseries and vast selection of teas,Food & Beverage,Tea Lounge,Food & Beverage,Tea Lounge-Menu brief Customer-friendly appetizer-sized portions, guests can mix and match, taste and graze, each serving is priced more attractively than a standard portion Communal nibbling is a tradition in many cuisines: Spaniards have their tapas, the Cantonese their dim sum, Greeks celebrate mezze and the Japanese have sakana at izakaya bars. Its a

6、 social yet intimate dining experience; its fun to share and try different things. For roaming palates, the small-plate option is also more enticing than having to settling on a single big main course. The small-plate approach can be an effective way to “upsell” additional menu items Another valuable benefit is that small plates are served on an “as ready” basis rather than course by course as for a traditional meal, thereby giving the kitchen greater flexibility. Food will be served as it is co

7、oked and ready, foregoing the tedious process of timing individual courses to be served at the same time. This format lends itself to a lively, casual atmosphere where people tend to eat and drink more,Food & Beverage,Tea Lounge-Menu brief During morning hours we serve: Table-side presentation of mini dim sum baskets A la carte small-plate breakfast offerings of mini Danishes, muffins, bagel-lox sliders, filled omelettes, caramelized Belgian waffles, raisin brioche French toast, sour dough panca

8、ke stacks, blintzes, croissant sandwiches, Bircher muesli, macerated fruit skewers, hot and cold cereals Breakfast bakeries from the cake shop are also available, chosen directly from the display and served plated with condiments where required Over lunch and dinner: Global tapas Lounge snack classics served finger food style, Caesar salad, croque-monsieur, quiches, mini burger flights, club sandwich canaps, soups served in shooter glasses Cakes, gateaux , sandwiches and bakeries from the cake s

9、hop are also available, chosen directly from the display and served to the guest Afternoon high tea: Celebrated service of a classic, an oriental and a seasonal high tea, presented on custom designed tiered stands. Offering open-faced scones, high tea sweets and traditional sandwiches. Supplements will be served pass-around style for selected refills Cakes, gateaux , sandwiches and bakeries from the cake shop are also available, chosen directly from the display and served to the guest Breakfast to be served throughout the day,Food & Beverage,Tea Lounge-Menu brief Beverage program: Focus will be on teas, we will offer a base line of top quality loose teas such as Jing, Tealeaves , TG or TWG For the emphasizes on local Chinese tea varieties we will engage a regional tea producer such as Tanys tea one of the 3 best tea producers in the Yunnan area, offering pu-erh, oolong, jasmine, longjing and other famous Chinese teas, Akins tea is another high quality and reputable tea trader we

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