Essay写作—英国音乐节的市场分析
19页1、Essay写作英国音乐节的市场分析Executive SummaryThis marketing analysis report has been done on UK music festivals to assess whether new festival has a scope in the industry or not.A structural overview of the music festival industry states that as there is a large no of a music festival in the UK,tells us that the barriers are low to enter the industry.A strategic group analysis shows that there is around 90,000 or less no of the people who attend the music festivals in the UK.A market analysis shows that un
2、der the half of the market share of industry is dominated mainly by seven festival organizers,which suggest that for a new company to come in the market and stay independent of these companies might be difficult.Another analysis shows that competencies and required sources should be obtained as the value of the industry must be consumer experience.The geographical distribution of the top UK music festivals is shown in the map(later)which shows how and where the cluster of the festivals is develo
3、ped.This will help in understanding the opportunity to get a new music festival in the UK(northern regions).An industry lifecycle diagram(later)depicts the stages that a music festival generally goes through:EvolutionGrowthDownturnExperienceDeclineEverything besides downturn or downfall is supposed to grow until the company experiences decline.Studying these factors will help in understanding where exactly the main problem lies and it can be eliminated with right decisions.Three key competitors:
4、Isle of Wight festival,T in the park and Glastonbury Festival.An analysis highlights their strengths,weaknesses,opportunities(to improve)and also the threats.Studying these factors will help in overcoming the problems they faced and will give the new company and give a fair chance to compete with the major companies.TABLE OF CONTENTExecutive Summary,Essay writing service on essa y.lxws.n et1.0.Introduction2.0.Industry Analysis2.1.Industry Structure2.2.Geographical Distribution2.3.Leading Compani
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