Essay写作—车身车间市场报告
16页1、Essay写作车身车间市场报告IntroductionThis report will provide you with the background and evidence that forms a marketing plan for The Body Shop.Throughout the report the organisations current marketing environment will be assessed through completing a marketing audit.It will also cover their current positioning and targeting strategy and their marketing mix.The Body Shop founded in 1976 by Anita Roddick who was a British businesswoman,believed in environmental campaigns and human rights.The Body Shop is
2、a British cosmetics skin care and perfume company which produces and offers natural and fair-trade beauty products.It currently has a product range of over 1,000 skincare,haircare,makeup and body products.These all have an amazing smell with endless options and scents. The Body Shop sells their products in over 3,000 stores located in the UK and internationally in 66 countries which are owned and franchised. Also,The Body Shop sells their products online and through the affiliates and The Body S
3、hop at home programme.Anita Roddick died in 2007;Before that,The Body Shop was owned by French cosmetics company LOral between 2006-2017,Brazilian cosmetics company Natura now owns the company.The Marketing EnvironmentThe marketing environment represents a framework which sometimes can be difficult to categorise.Specific marketing environments are constantly changing,and institutions need to be aware of what is going on in the word around them.Jobber and Ellis-Chadwick(2013,p78)state“the marketi
4、ng environment consists of the actors and forces that affect a companys capability to operate effectively in providing products and services to its customers.”Firstly,it is important for The Body Shop to reflect on its marketing environment equally internally and externally.Both is often known as their micro and macro environment.This will help them understand trends within their organisations environment and make plans(R.Masterson &D.Pickton 2014).To support their understanding further,analyses
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