外研社-新职业英语-第二版-职业综合英语1unit-1课件.ppt

Unit 1,,,,,ENGLISH FOR CAREERS,Unit 1 Organization,新职业英语,职业综合英语 1 第 2 版,Contents,,,,,,,,Warm-1,Warming-up,Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.,,,,Japan,USA,Car Companies,,,,USA,France,,,,P. R. China,USA,Supermarket Companies,Mobile PhoneCompanies,Warm-2,Warming-up,Task 2 List at least two companies for each type of the following products.,TCL, Sony, Panasonic, Philips…,Lenovo, Apple, IBM, Sony…,Li-Ning, Adidas, Nike, Reebok…,logo,Warming-up,What is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market.,Company introduction,Warming-up,Company introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.,Company introduction,Warming-up,Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.,Company introduction,Warming-up,Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Before reading the text, see how much you know about Google’s history and development by watching the following two video clips.,Reading A,Text A-1,Google1 Anyone （who has ever used the Internet定语从句—上过互联网的人） has seen Google, and many people would just “google it谷歌一下” when they try to find information about something on the Internet许多人要在互联网上查找某方面的信息. As the world’s most popular Internet search engine作为全世界最有名的互联网搜索引擎, Google is one of the greatest examples 最好范例之一of online success网络业界功成名就.,翻译,声音,Reading A,Text A-2,2 It all began in January 1996 as a research project 一个研究项目at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users网络用户 to search for relevant pages搜索到相关网页, Page had an idea设想 that this could be achieved by examining the relationships between web pages检索网页之间的关系来实现. He thought that web pages which had the most links链接最多的网页 to them from other web pages must be the most popular最受欢迎. The technique appeared to be successful.,翻译,声音,Reading A,Text A-3,3 Page and his partner Sergey Brin set up their company创建了自己的公司 on September 7, 1998 and registered the 注册了这一网址 the following week. The search engine quickly grew in popularity名声鹊起 and in 2000 Google began to sell advertising on their website. After a few years of growth发展 fueled 资助by eager investors, Google went public.上市 Many Google employees became instant一夜之间 millionaires.,翻译,声音,Reading A,Text A-4,4 Google has acquired收购 YouT( which is the Internet’s largest video-sharing website视频共享网站--定语从句) and continues to add new features功能 every day including tool bars工具栏, email, and advertising. Of course, with growth成长 and success成功 there also comes competition带来了竞争. Microsoft has tried to acquire Yahoo in order to compete with Google in the Internet search engine area.,翻译,声音,Reading A,Text A-5,5 In addition to随着 its公司 growth壮大and popularity知名度提升, Google has also been named the number one company排名第一 to work for in the United States美国公司就业吸引力. It tends to stay away from typical office designs尝试打破传统的办公室设计 and tries to make the office a place where employees are comfortable and free to excel at their work充分发挥自己的才华.,翻译,声音,Reading A,Text A-6,6 Today, Google has become a multinational corporation 跨国公司in Internet-related services and Products提供与互联网相关的服务与产品的. These include search搜索, cloud computing云计算, software软件, and online advertising technologies网络广告技术. And it is the leader佼佼者 in terms of ad-based revenue on the web网络广告收入的. The brain child 小点子of two students has become a billion-dollar company数十亿美元资产的大公司 and one of the best-known trademarks商标 in the world. Google’s history serves as 提供a perfect model 完美典范and inspiration灵感 for Internet entrepreneurs today.,。