留学论文写作—Netflix营销计划与SWOT分析
7页1、www.12y.org 留学生活网 专业留学作业论文代写网站留学论文写作Netflix营销计划与SWOT分析Netflix Marketing Plan and SWOT AnalysisBrand or Company Description Netflix is subscription service on the internet that offers a variety of TV shows and movies. Netflix is a forerunner in the internet delivery of TV shows and movies, launching its streaming service in 2007. Since this time, the company has developed a wide variety of internet-connected devices and has licensed increasing amounts of content that enable consumers to enjoy the
2、ir favorite TV shows and movies no matter where they are at because they can access this content on their TVs, computers or mobile devices. As a result of these efforts, Netflix has experienced growing consumer acceptance of and interest in the delivery of TV shows and movies directly over the Internet (Netflix, 2018).Core Products or Services Subscribers can watch unlimited TV shows and movies instantly. Content can be streamed over the Internet to their TVs, computers and mobile devices and, i
3、n the United States, subscribers can also receive standard definition DVDs, as well as Blu-ray discs, delivered directly to their homes. Netflix markets its service through various channels, including online advertising, broad-based media, such as television and radio, as well as various strategic partnerships. In addition to various marketing strategies, the company offers free-trial memberships to new and rejoining members. According to Netflix, rejoining members are an important source of sub
4、scriber additions (Netflix, 2018).A Brief History Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. The company expanded into film in 2016 as well as television production and online distribution. The company is headquartered in Los Gatos, California. As of January 2016, Netflix is operating in over 190 countries and has greatly expanded the production of both film and television series. Netflix released an e
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