跨文化国际交流案例分析.ppt

Case study 1,E1102,,Indian businessmen arrive in Inner Mongolia to sign a deal with local company. To express their welcome, the company invites them for a sumptuous dinner including the local speciality; a whole calf roast. Upon seeing this, the Indian start crying and cannot calm down. In the end, the Chinese hosts have to take them to the local mental hospital. But overnight the Indian escape through the window and vanish without a trace.,Case Introduction,Problems,Ignore the culture differences between China and India. The Chinese hosts misunderstand Indian businessmen and take them to the local mental hospital. Both of them haven't get a well known of their customs result in Indian businessmen vanish without a trace.,Explainations,First, food cultural differences:most of Indian are Hindu, cattle has an great importance on their heart and they regard it as God. Eating cattle is their taboo. However, Inner Mogolia mainly eatting cattle and sheep. Second, Chinese hosts shoudn't prepare a whole calf roast, which lead to Indian businessmen crying and cannot calm down.,Explainations,Third, Chinese take them to local mental hospital without obtainning Indian agreements, but Indian also not explain to the hosts why they are sad and what are their taboos. Finally，The Inner Mongolia company didn't do a well reserch on Indian culture. Moreover, Indian businessmen didn't express their thoughts directly to Chinese hosts.,Solutions,For Hosts: before doing a business with foreign company, you must clearly know the cultural differences and respect their culture. Preparing a considerate services for your trade partner. Besides, on the unknown occasions, donot make decisions by your own idea. If you have doubts, you need to ask the opposite side' opinions first. What's more, showing your hospitality in a right way.,Solutions,For Indian Businessmen：When they come to Inner Mogolia do business, they must know their dietary habits and understood their rather than crying, the best way is to remind them your taboos, which can avoid to be taken to mental hospital. In addition, having a well communication before beginning to sign a deal.,Conclusion,It is very common that having cross culture cooperation in nowadays society, a pleasant and smooth cooperation is very important for company. From this case, we must learn from that: respect cultural differences, avoid offend some taboos, more communication with each other, do sufficient researches before having trade contacts.,Thanks For your listening!!!,。