当前艺术市场营销策略分析.pdf
6页
名师资料总结-精品资料欢迎下载-名师精心整理-第 1 页，共 6 页 -名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页，共 6 页 -名师资料总结-精品资料欢迎下载-名师精心整理-第 3 页，共 6 页 -名师资料总结-精品资料欢迎下载-名师精心整理-第 4 页，共 6 页 -名师资料总结-精品资料欢迎下载-名师精心整理-第 5 页，共 6 页 -当前艺术市场营销策略分析作者：杨佳焕，王润心，YANG Jia-huan，WANG Run-xin作者单位：杨佳焕,YANG Jia-huan(陕西师范大学美术学院国画系,陕西,西安,710062)，王润心,WANGRun-xin(谢菲尔德大学,英国)刊名：西北大学学报（哲学社会科学版）英文刊名：JOURNAL OF NORTHWEST UNIVERSITY(PHILOSOPHY AND SOCIAL SCIENCES EDITION)年，卷(期)：2010，40(5)被引用次数：0次参考文献(21条)1.姜长城 香港苏富比春拍:艺术市场有没有逻辑这种说法 2008(5)2.Hye-Kyung Lee When Arts Met Marketing:Arts Marketing Theory Embedded in Romanticism 2005(3)3.Diggle KMarketing the Arts 19764.Hirschman,E.C Aesthetics,ideologies and the limits of the marketing concept 19835.Andreasen A R Marketing or selling the arts:An orientational dilemma 19856.Caust J Putting theartback into arts policy making:How arts Policy has beencapturedby theeconomists and marketers 2003(9)7.Voss,G.B.Voss,Z.G Strategic orientation and firm performance in an artistic environment 20008.Abbing Why Are Artists Poor?The Exceptional Economy of the Arts 20029.Boorsma,MArts marketing and the societal functioning of the arts:The case of the subsidizeddramatic arts in the Netherlands 2002(8)10.Kotler,P.Scheff,JStanding Room Only:Strategies for Marketing the Performing Arts 199711.Kotler,P.Levy,S.JBroadening the concept of marketing 1969(33)12.Butler PBy popular demand:Markeeting the arts 200013.Kotler,N.Kotler,PMuseum Strategy and Marketing:Designing Missions,Building Audiences,GeneratingRevenue and Resources 199814.Klein AKultur-Marketing.Das Marketing konzept fr Kulturbetriebe 200115.马斯洛 马斯洛人本哲学 200616.Csikszentmihalyi MGreativity:Flow and the Psychology of Discovery and Invention 199617.Kant IKritik der Urteilskraft 199418.Kolb,B.M Marketing Cultural Organizations:New Strategies for Attracting Audiences to ClassicalMusic,Dance,Museums,Theatre and Opera 200019.Seheff,J.Kotler,PCrisis in the ans:The marketing response 1996(39)20.Sargeant AMarketing Management for Nonprofit Organization 199921.江蓝生 2001-2002 年:中国文化产业发展报告 2002本文链接：http:/ 年4月9日名师资料总结-精品资料欢迎下载-名师精心整理-第 6 页，共 6 页 -。
