HSBCEnglishwrite.doc

汇丰银行商务写作教程这是汇丰银行内部培训员工用的写作课程它把写作分为五步：计划、组织、草稿、修改和编辑分成8章讲解讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助今天我们先来了解一下教程的体系和学习计划 HSBC Writing Course--"Writing for Results" Chapter 1 Plan your writingChapter 2 Organise your writingChapter 3 Draft and revise your writing to make it completeChapter 4 Revise your writing to make it cohesiveChapter 5 Revise your writing to make it clear and conciseChapter 6 Revise your writing to make it courteousChapter 7 Structure difficult lettersChapter 8 Edit your writing Introduction Welcome to "Writing for Results", a course that can help you enhance your English writing skills. HSBC has designed this course for its staff in the Asia Pacific region. HSBC staff study this course to improve the e-mails, memos, faxes and letters they write at work.If you've never written business documents before, you'll find this course extremely useful. Even if you're familiar with business writing, this course can still help you. "Writing For Results" will help you write in a modern style. By the end of this course you'll be able to write business documents that are: better organized, more complete, clearer and more concise, more courteous, more correct. The most important feature of the Writing Process is its five stages: plan--organize--draft--revise--edit Good writers follow the five stages of the Writing Process to--meet their readers' expectations--get the results they want. 开始写作之前要有个计划，这样在写作的时候才会知道自己要写什么、写作的目的是什么，才能更好的考虑用什么样的写作方式。

Chapter 1 Plan Objectives:By the end of this chapter, you'll be able to plan your writing. You'll do this by deciding:--why you are writing--how you want your reader to respond--what you want your reader to knowWhy do you plan?What is the value of planning? Think about this...Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words, you overlook the importance of planning before you write. Unfortunately, "if you fail to plan, you plan to fail." So you need to plan your writing ... and then write according to your plan. If you plan well, your writing is more likely to get the results you want.How can you plan your writing? Effective writers use 3 strategies.WHY are you writing?WHAT do you want the reader to do?WHAT does the reader need to know?These 3 questions provide a good framework for planning. Let’s look at them one by one.Why are you writing?The business world is full of busy people. They don't want to waste time reading meaningless letters, memos, faxes and e-mails. They don't want to guess why you're writing to them. That's why it's very important for you to state your purpose for writing very clearly at the beginning. Look at the following letter:20 September 200XMr Robert Roman13/F 151 Gloucester RdWan ChaiHong KongDear Mr RomanHSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 200X.We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.Please therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service OfficerCard Centre Simon's letter is not as effective as it could be. It's actually quite difficult to identify his purpose. You may have had to guess.Simon probably wanted to do two things:--to ask Mr Roman to collect his credit card and--to explain how the annual fee for credit cards is charged. So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example, I’m writing to / I would like to…explain / request…When you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing.Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest.WHAT do you want the reader to do?After you decide why you are writing, you need to determine your reader's response.Your readers need to know exactly what you want them to do. Therefore, you should be very specific when determining your reader's response. Compare the following two sentences:1. Please therefore pick up your renewed card at your earliest convenience.2. Please pick up your new card at our Central branch by 31 May.Sentence 2 is more specific than sentence 1.Remember: when you decide。