留学生essay写作—产品多元化战略的协同效应
15页1、http:/ 留学生论文专业定制代写网站留学生essay写作产品多元化战略的协同效应Disclaimer:.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.IntroductionNowadays large firms have to survive in the face of economic competition.They have to keep an eye on the competitorsperformance.Managers try to progress and run their businesses well in order to grow and be competitive.When a large firm has reached a mature life-cycle stag
2、e it often has to explore the possibility of how to still grow.Ansoff(cited by Johnson,Scholes and Whittington,1998)presents four basic growth alternatives:a)increased market penetration,b)market development,c)product development and d)diversification.Choosing the right path is major decision for managers.Finding out if there are reasons which may lead a large firm to prefer diversification,more specific,product diversification as the growth alternative strategy instead of other strategies is a
3、main question.Firms who spread their activities and businesses across different product markets that are more or less related between each other are said to follow a product diversification strategy.(Pils,2009,p.10)Product diversification strategy definition has evolved during the last decades.Some definitions are evolutional and complementary but some others contradict each other(Goold and Luchs,1993).Therefore,it is important for managers to have a clear definition.The benefits of product dive
4、rsification have been divided into two categories depending on the type of diversification:related or unrelated.Related product diversification refers to entries into new products or service businesses that have a connection to the firms existing markets(Peng,2008).Researches(Hoskisson,2007)and business experiences(such as Mondi AG,Procter&Gamble,CHR plc.,etc.)have proven that some of the benefits of this type of diversification are:l Operational synergy:economies of scalel Utilizing excess prod
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