SWOT-闲鱼.docx

本科毕业论文题目:基于SWOT理论分析二手交易软件闲鱼天津师范大学学 院：外国语学院学生姓名：冯婷婷学 号：专 业：英语语言文学年 级：2013级完成日期：2017年4月SWOT Analysis of Second-hand Trading Application XianyuA Thesis Presented in Partial Fulfillmentof the Requirements forthe Degree of Bachelor of ArtsFeng TingtingUnder the Supervision ofWu XueyingForeign Language CollegeTianjin Normal UniversityApril 2017AcknowledgmentI would like to take this opportunity to give my sincere gratitude to all those who had supported and encouraged me in finishing my thesis. It is the courage, assistance, and love I received from people around me that enabled me to finish this thesis. To start with, my sincerest gratitude goes to my supervisor, Professor Wu Xueying who tries her best to guide my thesis although she did not teach me before. As a respectful and resourceful professor, she did her best to help me throughout the whole process of my thesis writing by carefully checking my drafts and offering insightful revision suggestions to me. Under professor Wu’s direction, I completed my thesis while benefiting so much from her profound and immense knowledge. My thanks to her is beyond expression.I would also like to take this opportunity to thank all the professors who have enlightened me during my undergraduate study. I am heartfelt thankful to Professor Liu Na. She is the mentor of my integrated English lesson when I was just entered into the College. Thanks for the enlightenments that she gave to me on English study. Then are Professor Dong Li, Professor Yang Xin and Professor Wang Shangxue, thanks for helping me get through the door of Business English. Especially Professor Dong, I feel greatly honored that I can accept her excellent teaching before her retirement. At last, my sincere thanks should be given to my friends, especially my roommates. They are the strongest support for me all the time. With their concern and help, I am always brave to face any kind of challenges and difficulties. Because of the help and encouragement I get from my teachers, classmates, friends and parents, I am able to finish my thesis as well as my four-year college life smoothly. ContentsAcknowledgment iAbstract(English) iiAbstract(Chinese) iiiIntroduction ivChapter 1 Literature Review 11.1 Related Studies Abroad 11.2 Related Studies in China 11.3 Innovative Points 2Chapter 2 The Introduction of Xianyu and SWOT Analysis 32.1 The Definition of Xianyu 32.2 The Introduction of SWOT Analysis 3Chapter 3 The SWOT analysis of Xianyu Application 53.1 Strength 53.2 Weakness 93.3 Opportunities 103.4 Threat 12Chapter 4 Suggestions for Xianyu Development and conclusion 14References 16Abstract In October 2015, the Fifth Plenum of the 18th CPC Central Committee was held in Beijing. And the plenum has passed the 13th Five-year Plan about the National Economy and Social Development Made by the Central Committee of CCP. This plan clearly indicated the five important development concepts that contain innovation, coordination, green, openness and sharing, in which sharing appeared for the first time. Chinese sharing economy market has a great potential for development, and it also will be the new energy of pushing the economic development. When the domestic sharing economy entered into the take –off period, many second-hand trading platforms emerged at the correct moment. However, the domestic second-hand market is not so mature. Due to the emergence of some second-hand trading application in recent years, online second-hand trading activities gradually get into the daily life, which gives the sharing economy with new historical meaning. Nevertheless, the research of second-hand trading market, especially second-hand trading platform remains rare. Therefore, this paper will choose Xianyu, the most representative application, by using the SWOT theory analysis, to add some useful material on researching domestic second-hand trading platform or application. The first chapter of this paper is literature review. The second chapter is to introduce Xianyu and SWOT theory, including the definition and function of Xianyu, and the content and significance of SWOT theory. The third chapter is the application of SWOT theory into the analysis the present Xianyu development situation, from the points of strength and weakness, and also the opportunity and threat that Xianyu may meet with in the future development. The forth chapter is the conclusion, and the writer gives some advices to Xianyu for its better development. This paper studies Xianyu through SWOT theory, and hope to bring Xianyu with theoretical support and practical suggestion on its development.Key Words: Sharing Economy Second-hand Trading SWOT Theory摘要2015年10月，中国共产党第十八届中央委员会第五次全体会议在北京召开，全会审议通过了《中共中央关于制定国民经济和社会发展第十三个五年规划的建议》（以下简称《建议》）。

在《建议》中明确提出树立创新、协调、绿色、开放、共享的五大发展理念，其中首次明确。