cross-cultural communication跨文化交流.doc
9页1、Cross-Cultural Communication: Definition, Strategies & ExamplesCross-cultural communication is imperative for companies that have a diverse workforce and participate in the global economy. It is important for employees to understand the factors that are part of an effective, diverse workforce.Cross-Cultural CommunicationCross-cultural communicationhas become strategically important to companies due to the growth of global business, technology and the Internet. Understanding cross-cultural commun
2、ication is important for any company that has a diverse workforce or plans on conducting global business. This type of communication involves an understanding of how people from different cultures speak, communicate and perceive the world around them.Cross-cultural communication in an organization deals with understanding different business customs, beliefs and communication strategies. Language differences, high-context vs. low-context cultures, nonverbal differences and power distance are majo
3、r factors that can affect cross-cultural communication.Lets take a look at how cross-cultural differences can cause potential issues within an organization. Jack is a manager at a New Mexico-based retail conglomerate. He has flown to Japan to discuss a potential partnership with a local Japanese company. His business contact, Yamato, is his counterpart within the Japanese company. Jack has never been to Japan before, and hes not familiar with their cultural norms. Lets look at some of the ways t
4、hat a lack of cultural understanding can create a barrier for business success by examining how Jack handles his meeting with Yamato.High- Vs. Low-Context CultureThe concept ofhigh- and low-context culturerelates to how an employees thoughts, opinions, feelings and upbringing affect how they act within a given culture. North America and Western Europe are generally considered to havelow-context cultures. This means that businesses in these places have direct, individualistic employees who tend t
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