江苏牛津译林模块4第一单元reading课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1,Advertising,Welcome to the unit,advertisements/ads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Where can you see ads?,On billboards,on the Internet,in newspapers/Magazines,on TV,in leaflets,or in buses etc.,-almost everywhere,Which advertisement,do you like best?Why,？,1,2,3,Learning software,What?,cheap or expensive?,a poster of shampoo ad,How does the ad,describe shampoo?,soft,shine,Do you think it will,successfully,persuade people to,buy this shampoo?,airline service,If you create,an ad about,airline service,what do you,think is the,most important,safe,fast,comfortable,cheap,commercial,advertisements,purpose?,What is the purpose of these advertisements?,To sell products/services,To encourage people to buy products/services.,harmful?,bad effects of taking drugs,slogan,(1)How do you feel when you see the child in the big eyes?,(2)What would you like to do for the child after seeing this advertisement?,(3)From this poster,what do you think the purpose of Project Hope is?,There is hope for all of us!,Project Hope!,What can you see in the picture,？,public service advertisements/PSAs,purpose?,to make you think about,problems in society or,about people who need help.,make people believe they are telling the truth,sometimes by,tricking,us,PSAs,Commercial ads,educate people about,problems in society,or about people,who need help,serve the public,they are usually,free,and usually,true,encourage people,to buy a product,or service,make money,2.Do you believe that advertisements tell the complete truth?,Why or why not,?,Discussion,1.Are ads playing an important role,in our daily lives,？,Why,？,3.What do you think makes a,good advertisement?,4.Whats your opinion of advertisements?,Sedal Shampoo,Everything,is possible!,Enjoy your music,Enjoy your Sony!,More ads for you to discuss:,Protect water,Protect ourselves.,Can you think about a good slogan for each ad?,Never delete Green,Keep it Forever!,Taiwan,China!,Cherish,your life!,The taste is great.,味道好极了。

I love it!,我就喜欢！,Feel the new space.,感受新境界The choice of a new generation.,新一代的选择No business too small,no problem too big.,没有不做的小生意，没有解决不了的大问题Take toshiba,take the world.,拥有东芝，拥有世界Obey your thirst.,服从你的渴望雀巢咖啡,麦当劳,三星电子,百事可乐,IBM,东芝电子,雪碧,经典英文广告,Read the short passage and answer:,When,Where,What happened,What consequences,结果,page 97,Be smart about advertisements!,Homework,Writing,write a diary entry about your experience of buying a camera.,Attention:,When,Where,How,What consequences,Poster 1,The first poster is intended to,make people aware of the importance of Project Hope.,It makes people realize that there are still a lot of children,dropping out of school,for economic reasons.It calls upon people to do something to help children in poor areas.The poster,makes us aware of,the needs of other people,.,Poster 4,This poster strikes us a lot.It is trying to show us that the birds have nowhere else to,build their nets,.They have to build their nets in the sky because all the trees have been cut down.It sends us a serious warning and tells us that,we should,protect the environment,from now on,.,Poster 5,Taking drug is harmful both to the people who take drug and their family.,If someone,takes drugs,he will become seriously ill.This poster,is intended to,educate people about health and problems in society and,calls on,people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.,Poster 2,This poster,is intended to,sell his product to the persons who want to study on the computer.With the,persuasive,words”,special discount,”and images to attrack Peoples attention,people would buy some cheap learning software.Sometimes this will help you.But sometimes dont.In our actual life.,if you want to study,I think you can learn something well without learning software.,On the contrary,（相反）,if you have learning software,you are not sure to learn something well.,Poster 3,This poster is,a commercial advertisement.It offer the airline service,.It uses“I love to fly with Oxlin Airlines.Taking airlines is a fast way to get to another place.In this way can much of time be saved.,Poster 6,This poster is aiming young people especially girls,because they,pay more attention to,their appearance.It uses persuasive words“Shine that lasts for days”successfully,to persuade young people to buy this shampoo,.,濮存晰奥运公益广告词,.,有人这样问过我 播出的一条公益广告,能不能改变我们生活中的那些陋习呢,我说不 公益广告对社会中的那些不文明,的现象也许不可能药到病除 但是我相信,一条公益广告就好象是一盏灯 灯光亮一些,我们身边的黑暗就会少一些 并且我更相信,每个人的心灵都象是一扇窗窗户打开,光亮就会进来 我相信 文明就在我们身边,离我们很近很近近的触手可及 有时候,文明离我们只不过是十公分的距离,（在路旁，一个正在跑步的大学生，将别人,丢弃在外面的垃圾，放入了垃圾箱）有时候,也许只是几十厘米的宽度,Doing business without advertisements is like wink at a,girl in the dark.You know what you are doing,but nobody,else does.,-Stewart H.Britt,做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其,他人知道,布列特,。