BEC中级口语讲座课件1TopSagecom幻灯片.ppt

BEC Vantage Speaking,上课资料 （1）,“What do you think of the price?” – 表述观点,In my opinion; As far as I’m concerned; I suppose; I believe; It is true that …(but); My point of view is that “I suppose”…  “because” …  “for example”…,As far as I am concerned, the price is a bit too low. Compared with other skin-care products, our price is definitely below the average. I’m sure the consumers are willing to pay a bit more for a product with such a good quality.,Marketing: 4Ps,Product – design and quality, assessment of consumer needs, choice of which products to offer for sale, and after sales service Pricing – pricing strategy and prediction of competitors’ responses Promotion – advertising, public relations Place – selection of distribution channels ad transport arrangements,New product and re-branding Mini case studies,Procter & Gamble : Sunny Delight Solution: Re-launch Signed pop group SClub Save 8 labels to get a CD TV and sms message ad campaign Reason: 35% drop in sales Food Commission’s comment,,Coca Cola Solution: re-brand Diet Fanta  Fanta light Instant-win, top prized GBP100,000 Outdoor and TV ad campaign Package colored silver,Brainstorm: Design new products for Coca Cola,Product Purpose (to expand target market to uplift company’s image…) Package Promotion Addition: cost-effective,Teamwork – choose your PM,What is important when choosing members for a team? Past experience Personal strength Age What is important for a manager in managing a project? Keeping to schedule Delegating tasks Motivating team members,1. Product,What is important when developing a new product? Market research pricing,2. Purpose,What is important when coping with market competition? Advertising strategies Lowering prices,3. Package,What is important when deciding the packaging for products? Image Color,4. Promotion,What is important when planning advertisement for a new product? Choice of media Timing of advertisement campaign Target markets,addition: Presentation,What is important when preparing a presentation for a meeting? Knowing more about the audience Design a good structure for the presentation Practicing the presentation,开始演讲,I would like to talk about… My topic is… I have the following points. I think we need to consider 3 aspects. My points are as follows.,Logical Structure,开始：To start with; Generally speaking; First of all; I will begin by 递进：Besides; Then; Secondly; In addition 转折：yet; However; whereas 举例/进一步说明：that is to say; in other words; for instance 回到原来topic：any way 总结：so; in short; To conclude,结束演讲,Well, that’s all my points. I think that just covered everything.,Presentation,Formulate your Objectives Focus is the key Identify the Audience imply that you understand their problem and that you have a solution Structure Hierarchical Decomposition 层次 Pyramid 金字塔 The Meaty Sandwich 三文治,The Beginning,Get their attention Establish a theme Present a structure Create a rapport – (image building),The Delivery,The eyes The voice Expression Appearance,,Visual Aids  Draw a sign/picture The Ending: Don’t switch off the audience,Basic Evaluation Standard,Voice Eye Contact/ Body Language Content Structure Pace,。