
绿城集团总体介绍模板.ppt
27页076526-037 Greentown China Holdings Limited 绿城中国控股有限公司 March 2007 2 076526-037 Agenda nCompany overview nMajor corporate moves nOperational update nFuture outlook and strategies 3 076526-037 Company overview 4 076526-037 A leading property developer in China National presence: property projects in 19 cities and over a thousand employees High profit margin and growth: 2003— 2006E net profit CAGR of 167% and 2005 gross profit margin of 35% Large and low cost land bank: 11.3 mm sqm site area and 12.9 mm sqm total GFA* Market leader: No.1 property developer in Zhejiang Province and one of the top 10 developers in the nation High quality products: targeting middle and high income bracket Brand equity: One of the 10 most valuable property brands in China for 3 consecutive years * At at Dec. 31, 2006, including the land reserves under land acquisition contractual arrangements Greentown Qiandaohu Greentown Zhoushan Greentown Haining Greentown Ningbo Greentown Shangyu Greentown Xinchang Greentown Changsha Greentown Hefei Greentown Shanghai Greentown Qingdao Greentown Beijing Greentown Urumqi Greentown Nanjing 齐齐哈尔 哈尔滨 长春 沈阳 北京 石家庄 天津 大连 河南 烟台 青岛 南京 合肥上海 武汉 重庆 乌鲁木齐 苏州 南通 Greentown Linan 浙江 Greentown Tonglu Greentown Nantong Greentown Kunshan 昆山 Greentown Wenzhou Greentown Hangzhou 5 076526-037 High-quality project development capability The foundation of high-quality products Established customer services quality control group and project quality control group Five expert panels led by the Chairman—planning, design, landscape, interior decoration and unit plan Among the first in China’s real estate industry to introduce ISO9000 since 1999 Customer supervisionExpert panelInternational partnershipStrict quality control Hangzhou Green Garden “QianJiang Award” of Hangzhou Shanghai Greentown “Magnolia Award” of Shanghai Long term partnership with leading design companies, construction firms and suppliers Deep Blue Plaza China Architectural Art Award (Residential) Changsha Guihua City Best Property in Changsha 6 076526-037 Value of national branding nPricing premium over other properties in the same location nHigher margin nFoster strategic partnership: ─Local government ─Land owners ─Financial investors nHigh pre-sale rate before project completion nRepeated and referred customers Strong sales Bureau of Statistics of corresponding cities/provinces Nanjing Population13.6mm GDP growth11.1% GDP per capitaRMB 51,474 Shanghai Population6.6mm GDP growth13.0% GDP per capitaRMB 44,487 Hangzhou Nanjing Population4.6mm GDP growth16.9% GDP per capitaRMB 18,960 Hefei Changsha Population6.2mm GDP growth14.9% GDP per capitaRMB 23,968 Urumqi Population1.9mm GDP growth13.6% GDP per capitaRMB 25,507 Beijing Population11.8mm GDP growth11.2% GDP per capitaRMB 45,439 Population49.0mm GDP growth12.4% GDP per capitaRMB 27,703 Zhejiang Population7.4mm GDP growth16.9% GDP per capitaN/A Population6.0mm GDP growth15.2% GDP per capitaRMB 40,919 18 076526-037 Large and diversified land bank Diversified land bank for development in the next 5 years nTotal site area of 11.3mn sqm and GFA of approximately 12.9mn sqm (8.4mn sqm attributable to Greentown) n77% or 8.69mn sqm site area of land titles obtained GFA by geographic regionGFA by project type Note: Land bank information including the land reserves under land acquisition contractual arrangements 19 076526-037 Projects Completed in 2006 As at 31 Dec 2006LocationSite Area (sqm)Total GFA (sqm) Chunjiang Huayue P3Hangzhou 12,04559,595 Chunjiang Huayue P4Hangzhou 23,99177,185 Chunjiang Huayue P5Hangzhou 20,78366,884 Taohuayuan West (partial)Hangzhou 327,07059,433 Deep Blue PlazaHangzhou 18,337132,695 Dinxiang ApartmentHangzhou 6,42631,468 Jingui PlazaHangzhou 6,98433,776 Zhoushan Guihua P1Zhoushan 167,113155,151 Hefei Guihua Garden P2Hefei 150,764213,722 Xinjiang Rose Garden P1Urumqi 26,16411,073 Shangyu Guihua Garden Shangyu 96,891184,490 Changsha Guihua City P1Changsha 65,897167,623 Haining Baihe New City Low-rise P2Haining 39,41964,590 Haining Baihe New City Low-rise P3(partial) Haining 23,76134,002 Total985,6451,291,687 20 076526-037 Presale to be booked in 2007 As at 31 Dec 2006 Location Pre-sold Salable GFA (000’ sqm) Pre-sold Amount (RMB 1mm) Jade City P1 Hangzhou107729 Taohuayuan West (partial) Hangzhou130 Taohuayuan South P1 Hangzhou31488 Ningbo Guihua Garden P1 Ningbo67309 Haining Baihe New City Low-rise P3(partial) Haining41183 Haining Baihe New City villa P1 Haining23137 East Sea Plaza P1 Shanghai721,951 Shanghai Greentown P3 Shanghai53676 Beijing Baihe Apartments P3&4 Beijing83320 Hefei Baihe Apartments P1 Hefei55239 Total5335,062 21 076526-037 Projects to be launched for presale in 2007 (I) ProjectLocationLaunch Time Changsha Guihua City P2Changsha2007.1Q Shanghai Rose Garden P1Shanghai2007.2Q Greentown Lanting P1Hangzhou2007.2Q Greentown Lanting P1Hangzhou2007.2Q Ningbo Green Garden Ningbo2007.2Q Zheda Technology Garden P1Ningbo2007.2Q Beijing Baihe 。
