大学体验英语综合教程3(第三版)课件unit3-listen and talk
3页1、1课程:大学体验英语综合教程课程:大学体验英语综合教程3(第三版)(第三版) 教师:王晓芳教师:王晓芳Unit 3 Famous Brand NamesListen and Talk I.Teaching Objectives1. To train the students ability to listen through listening practice. 2. To cultivate the students ability to talk about famous brand names. 3. To let students learn something about making advertisements and their business success. II. Time Allotment 1st period:Lead-in(25min) 2nd period:Discussion(25min) 3rd period:Dialogue samples(30min) 4th period:Communicative tasks(20min)III. Tea
2、ching Content1. Lead-in: Listen to the passage at least 3times and try to rearrange the paragraphs which are not in the correct order. 2. Discussion: Several pictures are presented to encourage students to make advertisements as if they were ad designers. 3. Dialogue samples: Two dialogues Dialogue 1 The Pros and Cons of Famous Brands Dialogue 2 Why Piracy Exists4. Communicative tasks: Two situations are designed to help students practice oral English. Task 1 Talking about Favorite Drinks Task 2
3、 Discussing Computer Software PiracyIV. Teaching Procedures1. Lead-in Step1:Teach students the words in P 210. Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the correct order. 1. risk n. 危险 take risk 冒险 2. marketing n. 市场营销 3. entrepreneur n. 企业家 4. penny wise and pound foolish 小时聪明,大事糊涂22. DiscussionStep 1. Show students with several pictures of world famous brands which are familiar to students and tell their successful s
4、tories.Step 2. Ask students to form partners or groups to design advertisements with the help of the pictures.1) sell a house to a snail 2) sell a refrigerator to an Inuit3) sell a swimming suit to a fish For reference: Inuit /nut/ are a group of culturally similar indigenous peoples inhabiting the Arctic regions of Greenland, Canada, and Alaska. Inuit is a plural noun; the singular is Inuk. The word Inuit means “the people“ in the Inuit language of Inuktitut. 3. Dialogue samples Step 1. (1)Ask
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