商务英语写作课程, 商务英语写作技巧,商务英语写作参考

1、 商务英文写作技巧商务英文写作技巧商务英文写作技巧商务英文写作技巧 Business English Writing Skills Why and What Is it “Ms Lady” or “Dear Madam”; Is it “ I would appreciate it if ” or “I would appreciate if” ; Is it “ we cannot do anything about your problem”, or “Unfortunately we are unable to help u on this occasion.”; is it “ I should be glad if you would, or “ please”; Is it “the program gains efficiency by eliminating the superfluous instructions” or “the program gains efficiency when you eliminate the superfluous instructi

2、ons?” Every day, you may not be confident enough in writing perfect English documents and sometimes make big or small mistakes. For Examples: what you write may not be well “mind-mapped” in that your “readers” can not accurately understand what you want to tell them; what you write contains abundant words and phrases which makes your “documents” clumsy with unwanted “fat”; what you write is not in a professional or proper style with a clear tone in that you have warned your” readers” that you ar

3、e not professionally tuned Your English is already good enough, but you want to be in your element with skills to write professional, effective, and impressive business English. Reaching such a level, you communicate more effectively and your image reflected to your boss, colleagues and clients or even to the public will be significantly improved. This is where this course will exactly take you to Course objectives: After the program, participants will ? Identify the weakest links in their busin

4、ess English Writing ? Apply 5 steps to successful writing ? Use the 4 point plan and 10-step methods to write highly effective English documents ? Find out writing professional Business English is no longer a too hard skill ? Save time and dramatically increase their working efficiency and the chance of being promoted. Course Contents: Session 1: Critical thinking about Business English Writing: 1.1. When you need to use pen or when you need to use mouth?-the advantage and disadvantage in using

5、written communication to convey your ideas and information 1.2. What are the benchmarks for good business English writing, and how it will benefit you? 1.3. What are the critical challenges for Chinese to write culturally-wise business English Brainstorm Session 2: 5 Steps to successful writing Step 1. Preparation 2.1. Establish your Purpose 2.1.1. What do you want your readers to know, to believe or to do when they have read your documents? 2.1.2. The effective way to establish your purpose 2.2

6、. Identify your audience or readers- Analyze your readers 2.2.1 Determining your readersneeds: 2.2.2 Do you write to an individual reader or a diverse audience? 2.2.3. How difficult will it be for your reader to understand your documents? 2.2.4. Will the reader just file away your document or will he post your documents on the wall such as a public notice after he reads it? Step 2 Researches 2.5. Brainstorm to determine what you already know 2.6. Conduct research 2.7. Selecting facts and sourcin

7、g what you need 2.8. Avoid plagiarism Step 3 Structuring 2.9. Methods of development 2.9.1.Inductive and Deductive Methods 2.9.2. Chronological method 2.9.3. Comparisons method 2.9.4. Definition method 2.10. Use mind map to structure your ideas, facts and information Case Studies and Exercises Step 4.Writing-Dos and Donts for good Business Writing 2.11. Remember your ABC 2.12. Be courteous and considerate 2.13. Use appropriate tone 2.14. Writing naturally and sincerely 2.15. Apply KISS principle

8、 2.16. Dont use “ancient” terminology 2.17. Dont miss essential details 2.18. Dont to be inconsistent 2.19. Dont use passive voices but active voices 2.20. Compose CLEAR communications Case Studies and Exercises Step 5.Editing/ revision 2.21. Unity and coherence 2.22. Clarity 2.23. Ethics 2.24. Grammar 2.25. Mechanics and Punctuation Case Studies and Exercises Section 3 Email and business letter writing skills 3.1. How to start or end a business letter or Email 3.2. How to write a business lette

9、r 3.3. The weakest links in your Email 3.4. How can you make your Email work for you 3.5. Netiquette: Case Studies and Exercises 培训师培训师培训师培训师： 陈大伟陈大伟陈大伟陈大伟 国内领先跨文化培训/咨询专家、先驱及跨文化实践研究学者 墨尔本商学院跨文化特邀讲师 英国城市行业协会（City and Guilds）授证国际专业讲师 国家注册企业管理培训师 曾为中国日版英文版和上海人才市场报专栏特约撰稿人 全球第二大业务流程外包商Wipro BPO 长期签约软技能独家培训师,目前为其中国员工定期 教授“压力管理”“态度管理”“工作场所开心管理/Fish Philosophy” 等课程。 现任多家大型外资企业培训及跨文化管理咨询顾问。 陈先生精通英文，能用英汉双语流利授课 陈先生的教育背景包括：个体心理学，社会心理学、行为科学、跨文化管理、东方哲学、商 务管理等。 陈先生的资源合作伙伴包括来自美国、奥地利、澳大利亚、瑞典的跨文化专家学者及软技能 培训咨询专家 陈先生拥有 20 年工作经验，如在政府部门从事合资项目的建设与协调，在大型合资公司从 事合资项目的建设， 在外贸公司及外资公司从事业务与市场开发及客户服务和项目管理， 在 过去的 7 年里，致力于为世界 500 强企业和大型跨国公司提供培训咨询 陈先生的智慧优势是对中国古现代文化及哲学特别是“易经”有广泛深入的研究，对西方哲 学和西方思想史有全面的了解，系统深刻掌握了国际前沿跨文化理论和实践技能 除此之外，陈先生具有广泛的心理学专业知识及应对情绪压力方面纵深的文化、心理学、生 理学相关的智慧和实践 受惠于长期为 500 强企业做 10-200 人的中大型演讲及培训，及对演讲培训技能的不断地研 究，陈先生积累了卓越的演讲经验和技能 正如客户反馈，陈先生的课程及授课特点是”中西合璧“，课程既融合深刻的分析，鲜活的 案例，大量的恰如其分的互动，和提供即学即用具体实用的技巧和工具 部分服务客户部分服务客户部分服务客户部分服务客户： 家乐福 诺基亚 惠普 IBM 墨尔本商学院 瓦克化学 大吉公司 迅达电梯 罗门哈斯 芬兰航空

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