商务常用英语词组总结ppt.pptx

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,8/1/2011,#,商务常用英语词组总结,Business Meetings and Negotiations,Business Communication and Email,Marketing and Advertising,International trade and payment methods,目录,CONTENT,Career and personal development in the workplace,Financial Management and Accounting Statements,目录,CONTENT,Business Meetings and Negotiations,01,Lets set up a meeting to discuss the project.,I would like to call a meeting to address this issue.,Can we arrange a time to meet and go over the details?,It would be beneficial to have a face to face meeting to resolve this matter.,Common Phrases for Convening Meetings,Negotiation skills and expression,I believe we can find a mutually beneficial solution.,Im open to negotiation,but we need to consider all factors.,What are your thoughts on a comparison in this area?,Lets discuss the possibilities of a win win situation.,We need to ensure that the contract reflects our agreement accurately.,Can we go over the contract one more time before signing?,Phrases related to contract agreements,Are there any issues or concerns with the terms of the contract?,I would like to propose some changes to the contract.,02,03,04,01,Etiquette language in business cases,Thank you for taking the time to meet with us.,Please,feel free to share your thoughts and ideas.,I apologize for any inconvenience this may have caused.,I recommend your flexibility and understanding in this matter.,Business Communication and Email,02,Basic Principles of Business Communication,Clear and Concise,Accurate and Error Free,Professional Tone,Complete Information,Business communication should be direct,to the point,and free of unnecessary jargon or fluff,Proofread all communications for grammar,spelling,and punctuation errors before sending,Maintain a formal and relevant tone through all business communications,Ensure all relevant information is included,such as who,what,when,where,why,and how,Greeting,A professional meeting that addresses the recipient by name,Subject Line,A clear and consensus subject line that summarizes the email content,Body,The main message of the email,which should be structured and easy to read,Signature,Include your name,job title,contact information,and any related links or disclaimers,Closing,A point closing statement that means the recipient for their time and attention,Email Writing Standards,Common Phrases in Business Letters,Thank you for your prompt attention to this matter,Please find attached the requested document,I am writing to confirm our meeting on date,I would recommend your prompt response,Cross cultural communication skills,Cultural Awareness,Empathy,Language Proficiency,Adaptability,Understanding the cultural differences and norms of the people you are communicating with,Being able to speak and write in the language of your business partners or customers,Being flexible and able to adapt your communication style to fit the cultural context,Understanding and observing the feelings and viewpoints of people from different cultures,Marketing and Advertising,03,Target audience,Refers to the specific group of consumers that a marketing campaign is aimed at reaching,The process of dividing a market into small groups of consumers with similar needs or characteristics,A factor that distinguishes a product from its competitors,often used in marketing communications,The combination of product,price,place,and promotion(the 4Ps)used to market a product or service,Market segmentation,Unique selling proposal(USP),Marketing mix,Phrases related to marketing strategy,Call to Action(CTA),An instruction to the audience to perform a specific action,such as Buy now or Sign up today,Advertising campaign,A series of coordinated advertising messages that share a common theme and are designed to achieve a specific marketing objective,Brand awareness,The extent to which consumers are families with a brand and its associated products or services,Creative brief,A document that outlines the objectives,target audience,key messages,and tone of an advertising campaign,Common expressions in advertising and promotion,Product promotion and brand building,Brand identity,The visual and verbal elements that represent a brand,such as a logo,typeface,and color palette,Brand positioning,The process of defining how a brand is perceived in the market related to its competitors,Product launch,The introduction of a new product to the market,often accepted by a marketing campaign to generate awareness and interest,Cross promotion,The practice of promoting two or more products or services together to increase sales and brand awareness,Market survey,A systematic gathering of data about a market,typically through questions or interviews with consumers or businesses,SWOT analysis,A framework for analyzing a companys strengths,weaknesses,opportunities,and threats in the market,Competitor analysis,The process of identifying and evaluating c。