2017版高考英语新课标版《核按钮考点突破》课件2017选修九 unit 5
23页1、选修九 Unit 5 Inside advertising,1. 课前自测 2. 课堂学案,课前自测,Key:1. dishonest; honest; honesty 2. immoral; moral; morality3. consumer; consume; consumption 4. appoint; appointment; appointed5. advertise; advertisement; advertiser 6. promote; promotion; promoter,Key:7. invitation; invite; inviting 8. associate; association; associated9. worthy; worth; worthless; worthwhile10. inform; information; informative; informed,Key:1. turn us into 2. being controlled 3. 识别你的目标 4. displaying5. fit into 6. appeal to 7
2、. rely on 8. 产生情感反应9. 不需要;厌恶 10. 防止广告商宣传不道德行为,Key:1. Having identified 2. to make and to show 3. advertising products4. being constantly exposed to 5. it is their duty,Key:1. attached 2. filling 3. being cotrolled 4. to 5. Unfortunately 6. dishonest7. though/if 8. consumer 9. for 10. it,阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。,Every day, we come across various ads. Even some of the casual garments we wear have brand names _1_ (attach) to them. With so many messages from advertisers _2_ (fill) our li
3、ves, its important to know how to avoid _3_ (control) by them.In order to persuade people to do something, ads often appeal _4_ our hopes and dreams or our emotions. _5_ (fortunate), not all advertisers are honest. Unless we have ways to protect ourselves, these _6_ (honest) advertisers will use methods that may mislead us. Even _7_ there are laws and advertisers codes of conduct, some bad ads do get made. This is why many countries have a government organization which examines complaints about
4、ads. A _8_ (consume) can complain to the organization, giving reasons for their complaint.You may have heard the saying: “Buyer Beware.” This means that the consumer is responsible _9_ checking the product before buying. When _10_ comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves.,课堂学案,1. feature n. 特征;特色;容貌;特写;故事片 vt. 以为特色;由主演;特写,1. (2013上海卷) The first step appears to be an analysis of the physical features of a
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