2020商业广场双旦系列“点亮冬日奇梦”活动策划方案【双旦活动】

1、点点点亮亮亮 日日日商业广场商业广场20202020双旦活动方案双旦活动方案冬冬冬Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Welcome Welcome 奇奇奇 梦梦梦年初突如其来的疫情年初突如其来的疫情让热闹的城市按下了暂停键让热闹的城市按下了暂停键原本推崇原本推崇“快乐至上快乐至上”的星城的星城却被迫进入了休眠期却被迫进入了休眠期好在一切正在朝着好的方向走去，我们坚信好在一切正在朝着好的方向走去，我们坚信快乐总会回来，快乐永远营业Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by

2、 XX电台电台Design by XXDesign by XX电台电台快乐不易20202020年虽然还未过完，但怎么看都不算是顺畅的一年。年虽然还未过完，但怎么看都不算是顺畅的一年。无论国内还是国外，扑着翅膀，漫天飞舞的黑天鹅们，告诉着每一个无论国内还是国外，扑着翅膀，漫天飞舞的黑天鹅们，告诉着每一个人：只有你想不到的事，没有发生不了的事儿。人：只有你想不到的事，没有发生不了的事儿。经历了众多起伏伏伏伏伏伏伏的我们，更加向往快乐世界，更加希望经历了众多起伏伏伏伏伏伏伏的我们，更加向往快乐世界，更加希望激活自己浑身上下的快乐细胞，用快乐向马上要离开的激活自己浑身上下的快乐细胞，用快乐向马上要离开的20202020说再见。说再见。Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台活活活动动动关关关键键键词词词

3、快乐、奇幻、放松快乐、奇幻、放松如果在这座繁华的城市里如果在这座繁华的城市里还有一个真正的快乐世界还有一个真正的快乐世界那会是什么样的呢？那会是什么样的呢？ Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台商业广场商业广场商业广场商业广场 FMXXFMXXFMXXFMXX电台电台电台电台 20202020再度合作，颠覆传统双旦活动玩法再度合作，颠覆传统双旦活动玩法抓住客群的情感共鸣，以快乐之名抓住客群的情感共鸣，以快乐之名打造沉浸参与式的节日体验打造沉浸参与式的节日体验12.24平安夜未眠平安夜未眠12.2512.31圣诞新妙趣圣诞新妙趣重返重返80S80S跨年派对跨年派对Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by

4、XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by 1018Design by 1018活动亮点活动亮点活动亮点罗马神话里有位曙光女神，她能带来从黑夜到黎明的第一道曙光，她的名字叫罗马神话里有位曙光女神，她能带来从黑夜到黎明的第一道曙光，她的名字叫Aurora,Aurora,也就是北极光的意思。传说中看到过北极光的人会得到幸福也就是北极光的意思。传说中看到过北极光的人会得到幸福圣诞夜，商业广场将会绽放璀璨极光，让所有看到的人都为之震撼圣诞夜，商业广场将会绽放璀璨极光，让所有看到的人都为之震撼首场摩天轮首场摩天轮首场摩天轮首场摩天轮圣诞极光秀圣诞极光秀圣诞极光秀圣诞极光秀Design by XXDesign by XX电台电台Design by 1018Design by 1018活动亮点活动亮点活动亮点圣诞小剧场圣诞小剧场圣诞小剧场圣诞小剧场妙趣横生妙趣横生妙趣

5、横生妙趣横生在国外，圣诞季必不可少的除了圣诞老人，还有圣诞童话剧，这是他们钟爱的圣诞节目。商业广场在圣诞节也将上演经典圣诞童话剧让大家感受原汁原味的圣诞氛围。Design by XXDesign by XX电台电台Design by 1018Design by 1018活动亮点活动亮点活动亮点LUCKY BOXLUCKY BOXLUCKY BOXLUCKY BOX美好小确幸美好小确幸美好小确幸美好小确幸打开小小的幸运盲盒收获一个来自商业广场的节日惊喜这样的神秘感与新鲜感，你想试试么Design by XXDesign by XX电台电台Design by 1018Design by 1018活动亮点活动亮点活动亮点美味圣诞季美味圣诞季美味圣诞季美味圣诞季好吃新体验好吃新体验好吃新体验好吃新体验烤火鸡+热红酒，才是圣诞美食的正确打开方式烤得金黄的火鸡让人大快朵颐热红酒的柑橘香勾得人暖意微醺商业广场美味圣诞季，一次带你吃遍圣诞美食Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电

6、台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台圣诞快闪吸引全城目光从南楚古都到爱的时钟从户外广场到室内中庭数十个圣诞老人&圣诞女郎空降商业广场伴随着经典圣诞歌曲jingle bell的旋律欢乐起舞。现场邀请专业摄像拍摄快闪视频，作为后续传播素材，吸引全城目光。Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台定制互动创意H5进入H5，用户可以点击不同装饰品类型图标，把喜欢的装饰品样式拖到圣诞树上。装饰完成后，输入祝

7、福语，即可生成最后的海报。用户可以将自己的祝福海报发给朋友亲人或者分享到社交平台。海报也将自动植入商业广场活海报也将自动植入商业广场活动信息，进一步传播活动亮动信息，进一步传播活动亮点。点。装扮你的冬日圣诞树Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台致新年的我请回答XX电台新年特别版2020的艰难留在2020，说出新年愿望吧！XX电台创意视频栏目请回答XX电台再出击，在商业广场对路人进行街头采访，收集大家对于新一年的期望。通过剪辑制作出兼具搞笑与温情的短视频，在微信平台释出。Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台D

8、esign by XXDesign by XX电台电台Design by XXDesign by XX电台电台倒计时海报根据活动主画面设计倒计时海报，用各种圣诞元素拼出一颗圣诞树，呼应主题。活动开始前三天，海报将在朋友圈、粉丝群等渠道释放。Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台冬日小精灵招募面向全城招募邀请所有的小朋友一起释放纯真的童心与欢乐和商业广场&XX电台一起过一个不一样的圣诞节Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesig

9、n by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台121212月月月242424日日日121212月月月252525日日日121212月月月313131日日日圣诞巡游圣诞巡游圣诞小剧场圣诞小剧场精灵工坊精灵工坊LUCKY BOXLUCKY BOX奇梦圣诞歌会奇梦圣诞歌会红帽子车尾箱集市红帽子车尾箱集市圣诞美食屋圣诞美食屋摩天轮极光秀摩天轮极光秀80s80s金曲嗨唱金曲嗨唱潮流潮流DJDJ现场制燥现场制燥潮拍复古达人潮拍复古达人旧时光场景还原旧时光场景还原Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台121212月月月242424日日日平安夜未眠平安夜未眠平安夜未眠

10、Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台圣圣圣诞诞诞巡巡巡游游游来自北欧的圣诞老人带领圣诞精灵们将在中茂辰开启一躺奇幻之旅。每天三次巡游，贯穿中茂辰各个地标，送出平安果&圣诞帽，而且还会和你一起跳舞哦！Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台圣圣圣诞诞诞小小小剧剧剧场场场白雪公主爱丽丝梦游仙境经典圣诞童话剧白雪公主爱丽丝梦游仙境来啦！邀请专业剧团演出，在遵循原故事趣味性和可看性的基础上，添加新鲜的现代元素

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14、最正宗的圣诞氛围吧！Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台北欧是全世界圣诞氛围最强烈的地方北欧是全世界圣诞氛围最强烈的地方通过声光电的配合，在商业广场顶楼天通过声光电的配合，在商业广场顶楼天台台展现一场前所未有的展现一场前所未有的极光大秀极光大秀带领大家体验沉浸式北欧极光带领大家体验沉浸式北欧极光Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台聆听天籁沐浴圣洁，感受最美童声合唱。邀请星城专业童声合唱团，用美妙歌

15、声为大家送去祝福与温暖，同时以歌声为极光大秀开场Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台“jingle bells, jingle bells jingle all the way”在美好童声中，极光大秀开启，配合朦胧烟雾，打造出极光氛围，让大家进入到如梦如幻的浪忙氛围之中Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台121212月月月313131日日日重返重返重返80s80s80s跨年派对跨年派对跨年派对De

16、sign by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台上世纪80年代是经历现实与梦想冲击的时代，也是充满惊喜的年代无数脍炙人口的电影，耳熟能详的金曲，每每回眸都令人动容202019802020198020201980Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台Design by XXDesign by XX电台电台80S80S80S金金金曲曲曲嗨嗨嗨唱唱唱XX电台明星DJ现场嗨唱金曲主持人以8090年代复古造型或者经典影视角色惊艳亮相用歌声带领大家一起回顾华语流行音乐那个值得骄傲的

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