视觉传达设计课程教学大纲.docx

《视觉传达设计》教学大纲课程代码172634课程名称视觉传达设计英文名称Visual Communication Design课程类别学科基础课课程性质选修学时总学时：32实创学时：16学分2开课学期第四学期开课单位设计学院适用专业产品设计授课语言中文先修课程设计基础（一）、设计基础（二）毕业要求（专业培 养能力）本课程对学生达到如下毕业要求有如下贡献：1.2.3451. 设计知识：版式设计原理和视觉美学的知识：掌握并运用视觉心理学及信息设 计相关知识，对具体版面媒介设计打下基础2. 问题分析：能够应用本专业基本原理、方法和手段分析版面信息传递相关的问 题，以获得有效结论3. 设计/开发解决方案：能够针对具体的版面（例如书籍、界面、海报、展板）等 信息媒体，准确定位信息传达的要点，寻求版面的视觉流程，设计满足特定需求 的图形设计和字体设计，并能够在设计环节中提升创新意识，考虑社会、健康、 安全、文化等因素4. 研究：能够基于视觉心理学及信息设计原理对版面问题进行研究，包括网格系 统及其功能、媒介特点、图像信息、文字信息、色彩信息的研究，最终得到合理 的方案5. 使用现代工具：能够针对媒介设计的特点，选择与使用恰当的信息内容、资料 收集手段、有效运用软件在设计过程中加以运用。

“Visual Communication Design ” SyllabusCourse Code172634Course TitleVisual Communication DesignCourse CategoryDisciplinary Basic CourseCourse NatureElective CourseClass HoursTotal Curriculum Hours:32; Computer Aid Class Hours: 0; Lab Hours: 0; PracticeHours: 16Credits2Semester4th SemesterInstituteSchool of DesignProgram OrientedProduct DesignTeachingLanguageChinesePrerequisitesDesign Basics 1, Design Basics2Student Outcomes (Special Training Ability)This course contributes to the following graduation requirements: 1.2.3451. Design knowledge: layout design principles and visual aesthetic knowledge: master and use of visual psychology and information design-related knowledge, to lay the foundation for specific layout media design.2. Problem analysis: the application of the professional basic principles, methods and means to analyze the layout of information transfer-related issues in order to obtain effective conclusions.3. Design / development solution: to be able to specific information (such as books, interfaces, posters, panels) and other information media, accurate positioning of information communication points to seek layout of the visual process, designed to meet the specific needs of graphic design and font design , And in the design of links to enhance the sense of innovation, consider social, health, safety, culture and other factors.4. Research: Based on the theory of visual psychology and information design, we can study the layout problem, including grid system and its function, media characteristics, image information, text information and color information. Finally we get a reasonable scheme.5. The use of modem tools: to the characteristics of media design, selection and use of appropriate information content, data collection tools, the effective use of software used in the design process.Teaching ObjectivesThrough this course, students will have the following abilities:(1) the preliminary layout design specifications, concepts and theories [1,2,8](2) to carry out (he initial, systematic layout design thinking and professional training of the basic tools of modern skills. [1,2,3,5](3) scientific methods of work: a preliminary understanding of the contents of the layout design system, the perceptual knowledge of the design process and general understanding of the Chinese and foreign excellent layout design work that is their initial design of the evaluation, and to complete the individual or team report. [ 1,2,4]CourseDescriptionThe course covers the basic concepts of layout, text, graphics, and color in layout. It also describes how to use these elements to guide and attract the reader's attention. A large number of cases in the course fbr reference, and one by one case analysis, to help students better understand the knowledge and grasp the points. Gradually grasp the basic knowledge of the professional, master layout design concepts and theories, such as layout design elements, grid system applications, graphic arrangement, visual guidance and so on.Instruments andEquipmentsAL PS、CameraExperimentReportPractice Hours: 16AssessmentThe course will be implemented in the form of classroom teaching, extra-curricular assignments, general discussion, networking, and research projects fbr instructors.TeachingMaterials andReference BooksCurrent teaching materials:[1 ] edited by Yu Kai, layout design and actual combat, Tsinghua University Press, 2015Reference materials:[2] [English] Zapatela, layout design training tutorial, Shanghai People's Fine ArtsPublishing House, 2009[3J Wu Yihua, layout design, Shanghai People's Fine Arts Publishing House, 201414] compiled by the Shanghai Press and Publication Bureau, the most beautiful book - works of international designers, the Shanghai People's Fine Arts Publishing House, 2013[5] Shen Min, another face of modernity - late Qing Dynasty to the Republic of China period of books and magazines, China Book Publishing House, 201516] Chen with the editor, layout design and classic case review, Chemical Industry Press, 2015^Visual Communication Design" Experimental Teaching ArrangementsNo.Experiment ItemClassHoursContent SummaryCatcgorj-RcquircnwntsNumber of Students Each GroupInstruments.Equipments andSoftware1Explor。