The External Environment OpportunitiesThreatsIndustry Competitioand Competitor Analysis.ppt
30页1、Chapter2 TheExternalEnvironment Opportunities Threats IndustryCompetition andCompetitorAnalysis MichaelA HittR DuaneIrelandRobertE Hoskisson 2000South WesternCollegePublishing TheStrategicManagementProcess ComponentsoftheGeneralEnvironment ComponentsoftheGeneralEnvironment ExternalEnvironmentalAnalysis Theexternalenvironmentalanalysisprocessshouldbeconductedonacontinuousbasis Thisprocessincludesfouractivities Top10U S StatesMovingTowardDigitalEconomy Statesinthetop10ofthosethataretryingtotransfo
2、rmthemselvestotherealitiesandneedsofadigitaleconomymayexperienceaninfluxofhigh techcompaniesandskilledworkersaswellasincreasesintaxrevenues ExternalEnvironmentalAnalysis Porter sFiveForcesModelofCompetition ThreatofNewEntrants ExpectedRetaliation ThreatofNewEntrants ThreatofNewEntrants Porter sFiveForcesModelofCompetition BargainingPowerofSuppliers Suppliersarelikelytobepowerfulif ThreatofNewEntrants ThreatofNewEntrants BargainingPowerofSuppliers Porter sFiveForcesModelofCompetition BargainingPo
3、werofBuyers Buyergroupsarelikelytobepowerfulif ThreatofNewEntrants ThreatofNewEntrants BargainingPowerofBuyers BargainingPowerofSuppliers Porter sFiveForcesModelofCompetition ThreatofSubstituteProducts Keystoevaluatesubstituteproducts ThreatofSubstituteProducts ThreatofNewEntrants ThreatofNewEntrants BargainingPowerofBuyers BargainingPowerofSuppliers Porter sFiveForcesModelofCompetition RivalryAmongExistingCompetitors Cutthroatcompetitionismorelikelytooccurwhen RivalryAmongExistingCompetitors Hi
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