2022年考博英语-北京体育大学考试题库(难点、易错点剖析)附答案有详解31
29页1、2022年考博英语-北京体育大学考试题库(难点、易错点剖析)附答案有详解1. 问答题Film makers understandably lose much of their interest in the genre, (appeal to)【答案】It is understandable that the genre doesnt appeal to film makers much.2. 翻译题If and when such a league becomes reality in China, it will no doubt be one of the hottest advertising platforms in sports. But advertisers arent waiting for all the logistics to get worked outthey want to cash in on Chinas hot fans now.Houston has been reaping the benefits of Yaos marketing pull
2、for several years now, but Milwaukee is just starting to get a taste of what Yi Jianlian has to offer. Chinese companies like Peak have already thrown advertising dollars the Bucks way. Now the Bucks are starting to see the cash flow the other direction as American companies begin using them to advertise across the ocean.This week the Milwaukee Journal Sentinel(密尔瓦基新闻卫报)reported that Milwaukee- based Rockwell Automation Inc. has begun advertising courtside(球场边缘区)during Bucks gamesin Chinese. “We
3、re doing this solely to target our Chinese customers,” Rockwell spokesman John Bemaden told the paper. Rockwells ad, which rolls across the scorers table during each game for maybe a minute of cumulative exposure, cost Rockwell six figures to place. But with an estimated 150 million potential customers watching each Bucks game in China, the price seems more than worth it.The papers report says the Bucks are seeking out more Chinese-language advertisers. As the NBA gains steam in China, finding t
4、hem should not be difficult.【答案】如果这一联盟在中国变为现实,那它无疑将成为体育界最热门的广告平台之一。但是广告商不会等待所有筹划准备工作完成,他们现在就想在中国狂热的篮球迷身上大赚一笔。几年来,休斯敦依靠姚明的市场吸引力获利丰厚,但密尔沃基才刚刚尝到易建联带来的利润甜头。像匹克这样的中国公司已经开始将大笔的广告费投入到雄鹿队身上。现在雄鹿也开始看到美国的公司反过来利用它们在海外做广告。本周,密尔瓦基新闻卫报报道说总部位于密尔瓦基的罗克韦尔自动化有限公司已经开始在雄鹿队比赛期间用中文在场边做广告。罗克韦尔的发言人约翰.博纳登告诉密尔瓦基新闻卫报说:“我们的广告就是针对中国客户的。”罗克韦尔公司的广告在每场比赛的记分牌旁滚动播出,大约累计一分钟就会花掉该公司六位数的费用。但据估计,有一亿五千万的中国潜在消费者观看雄鹿的比赛,这点广告费简直是物超所值。该报还指出雄鹿正在寻找更多的中文的广告商。随着NBA在中国的崛起,想找到这样的人肯定不难。3. 单选题Whats the one word of advice a well-meaning professiona
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