北京语言大学《英语商务通论》20秋作业2答案

1、北京语言大学英语商务通论20秋作业2答案注意：图片可根据实际需要调整大小The major forms of NTB are _.A.quotasB.voluntary export quotasC.foreign exchange controlD.state monopolyThe most common channels of distribution are _.A.wholesalersB.retailersC.agentD.brokersTools that are commonly used for promotion are: _A.dvertisingB.sales promotionC.personal sellingD.public relationsWhen identifying market segments, marketers look at some variables, the most common being: _A.GeographicB.DemographicC.PsychographicD.Product-useBeing a sole p

2、roprietor does not mean you are free from problems. There are some of the disadvantages as _.A.unlimited liabilityB.limited access to capitalC.limited managerial expertiseD.easy keep operational and financial secrecyIn order for a document to be a negotiable instrument, it must contain several characteristics: _A.it must be in writing and signed by the maker ordrawerB.it must contain an unconditional promise or order to pay a specific sun of moneyC.payment must be made on demand or at a definite

3、 future dateD.it must be payable to order or to bearerConsumer products can be further classified into _.A.convenience goodsB.shopping goodsC.specialty goodsD.industrial goodsFrederick Herzberg and his associates put forward a theory called the two-factor theory, including _.A.hygienic factorsB.motivating factorsC.security factorsD.social factorsAccording to its attributes, property can be classified into _.A.tangible real propertyB.intangible personal propertyC.intellectual propertyD.material p

4、ropertyThere are two types of advertising _.A.product advertisingB.institutional advertisingC.indoor advertisingD.outdoor advertisingA check is essentially an order instructing the bank to pay a given sun to a designated person or firm.()A.错误B.正确A completely foreign-owned enterprise is independent in decision-making and can take all the profits it makes.()A.错误B.正确Multinational corporations (MNCs) are the highest form. for organizing international business.()A.错误B.正确Well-administered appraisals a

5、re very important to human resources development, because they provide systematic and regular feedback to both the employer and the employees about how well the latter perform.()A.错误B.正确Money acts as a unit of account because we can use it to measure the relative value of goods and services.()A.错误B.正确Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.()A.错误B.正确Securities markets can be pided into primary and secondary markets.()

6、A.错误B.正确A firm should give its new employees proper orientation and help them adapt to the new environment.()A.错误B.正确It is generally agreed that the first revealing studies on human relations were made between 1932 and 1943 at the Hawthorne Works Plant of the Western Electric Company.()A.错误B.正确Current ratio and quick ratio are two of the most common ratios used to analyze a firms short-term or liquidity position.()A.错误B.正确【参考答案已附】参考答案：ABCD参考答案：ABCD参考答案：ABCD参考答案：ABCD参考答案：ABC参考答案：ABCD参考答案：ABC参考答案：AB参考答案：ABC参考答案：AB参考答案：B参考答案：B参考答案：A参考答案：B参考答案：B参考答案：B参考答案：B参考答案：B参考答案：B参考答案：B

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