2021年假日旅游报告（英文）

1、 2021 Deloitteholiday travel surveyHow Americans plan to explore and reconnectNovember 2021 INTRODUCTIONLetter from the practiceMichael DaherVice chair andUS Transportation, Hospitality &Services non-attest leaderDeloitte LLPThis is the first iteration of Deloittes Holiday Travel Survey (our second leisure travel report of 2021), and what an interesting time totake the pulse of the American leisure traveler. Since the COVID-19 pandemic began, many in the United States and around the worldhave fe

2、lt the frustration of not being able to travel. Bans, restrictions, and general concern have delayed family gatherings and nixeddream trips. Travel certainly is not the most acute or consequential pandemic loss, but it is high on the list of experiences many havemissed and long to return to.mdaherEileen CrowleyVice chair andUS Transportation, Hospitality &Services attest leaderDeloitte & Touche LLPecrowleyAnd Americans are returning to the roads and skies, as well as hotels and rentals, but heal

3、th and financial concerns are keeping somehome and limiting options for many others. A troubling trend of bifurcation, with high-income households returning to travel muchfaster than low-income households, has strengthened since our summer survey. And Americans over 55 also are lagging in the returnto travel, primarily citing health concerns.Peter CaputoPrincipalUS Hospitality leaderDeloitte Transactions and BusinessAnalytics LLPpcaputoOur surveys are uncovering plenty of reasons to hope for lei

4、sure travels robust rebound. Very close to half (47%) of 35-to-54-year-oldsplan to travel over the holiday season. And while the dropping out of many lower-income travelers is concerning, the enthusiastic plansof wealthier travelers indicates that a year without travel did not dampen the desire to explore.Anthony JacksonPrincipalUS Airline leaderDeloitte Transactions and BusinessAnalytics LLPantjacksonTravel options remain limited. Many international destinations are difficult or impossible to r

5、each, and travel still feels unsafe to many,perhaps especially to older Americans and those with unvaccinated children. The darkest days of COVID-19 may be behind us, but thepandemic is still not in the rear view. If our findings at this moment are any indicator, the comeback has only just begun.Bryan TerryManaging directorGlobal Aviation leaderDeloitte Services LPbryanterryCopyright 2021 Deloitte Development LLC. All rights reserved. | 2 INTRODUCTIONMethodology noteA representative sample of 6,

6、512 Americans took this survey. Of those, 2,759 qualified as travelers. A smaller subset of 1,501 who are staying in paid lodging, rather than only with friends and relatives, completed the longest version of the survey. Please refer to source lines for clarification on questions asked and sample sizes.Stephen RogersExecutive directorConsumer Industry CenterDeloitte Services LPstephenrogersMaggie RauchResearch leaderTransportation, Hospitality & ServicesConsumer Industry CenterDeloitte Services

7、LPThroughout the report, readers will notice several references to travelers longest trips. Because most travelers will take multiple trips across the season, including a mix of family visits, returns to traditional holiday haunts, and adventures in new destinations, we thought it would be useful to delve into travelers longest trips involving a stay in paid lodging. We believe that patterns and trends in the longest trip provide deeper insight into travel decisions and purchase trends.magrauchC

8、opyright 2021 Deloitte Development LLC. All rights reserved. | 3 Table of contentsIntroduction4Holiday travel outlook8COVID-19 considerationsTravel products: Air, car, lodging, activitiesDemographic trends16203141Travels remote working opportunityCopyright 2021 Deloitte Development LLC. All rights reserved. | 4 DELOITTES 2021 HOLIDAY SURVEYAt a glance: Key findingsCautious year forAmericans over 55Income dividedeepensTravelers embracevaccine requirementsWorkplace flexibilityadds to the travel pi

9、eWhile 42% of Americans will travel thisholiday season, just 36% of Americansover 55 plan to take a trip. They areespecially likely to cite health concernsfor staying home. Those who will travelplan shorter and fewer trips comparedwith younger groups and will partakein local activities and attractions at amuch lower rate.Americans with household incomegreater than $100K are almost twiceas likely to be traveling this holidayseason as those with incomes lessthan $50K. And low-incomenontravelers are three times as likelyto cite financial reasons for stayinghome. High-income travelers are 2.5xas likely to increase their budgetsv

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