贝安有限责任公司创业计划书.doc

贝安 有限责任公司创业计划书撰写人：梦翼漾撰写人：梦翼漾团队团队2010 年年 5 月月 13 日日贝安有限责任公司创业计划书I目录第第 1 章章 创业概述创业概述 .............................................................11.1 公司概况........................................................................................................................................11.2 市场................................................................................................................................................11.3 投资与财务....................................................................................................................................21.4 组织和人力资源............................................................................................................................2第第 2 章章 项目背景项目背景 .............................................................32.1 产业背景........................................................................................................................................32.2 产品概述........................................................................................................................................32.2.1 智能条码寄存柜...................................................................................................................32.2.2 条形码技术...........................................................................................................................42.2.3 热敏打印技术.......................................................................................................................52.2.4 贝安防盗门...........................................................................................................................62.2.5 贝安防盗门的优点...............................................................................................................72.2.6 应用前景...............................................................................................................................8第第 3 章章 市场分析市场分析 .............................................................93.1 市场需求........................................................................................................................................93.2 目标客户........................................................................................................................................93.3 市场特征......................................................................................................................................103.4 市场容量......................................................................................................................................103.5 销售渠道分析..............................................................................................................................113.6 市场销售预估..............................................................................................................................113.7 竞争分析......................................................................................................................................11第第 4 章章 市场营销市场营销 ...........................................................144.1 销售渠道......................................................................................................................................144.2 价格策略......................................................................................................................................144.3 宣传策略......................................................................................................................................154.4 营销策略......................................................................................................................................15第第 5 章章 产品生产产品生产 ...........................................................175.1 生产策略......................................................................................................................................175.2 生产方式......................................................................................................................................17第第 6 章章 管理体系管理体系 ...........................................................19贝安有限责任公司创业计划书II6.1 公司性质......................................................................................................................................196.2 组织结构......................................................................................................................................196.3 部门职责......................................................................................................................................196.4 管理团队......................................................................................................................................20第第 7 章章 公司战略公司战略 ...........................................................217.1 战略规划......................................................................................................................................217.2 业务发展规划.......................................................................................................................。