TRT Health_Concept_R3_150507.pptx

同仁堂健康品牌视觉设计概念提案TRT Health Design Concepts2015年5月7日今日议程1.往次提案回顾 Review2.子品牌设计概念方向 Sub-brands design concepts3.同仁堂健康品牌视觉系统 TRT Health VI SystemTable of Contents layoutThis slide is also available with black text on white in the master layouts往次提案回顾Review我们为何而生我们为何而生Why we exist 品牌主题品牌主题Our brand idea与众不同的品牌信仰态度与众不同的品牌信仰态度Distinguishing beliefs/Attitude 灵感与启发灵感与启发Brand inspiration 品牌驱动器 同仁堂健康Brand Driver TRT HealthAspire and Elevate渴望与升华To champion everyones aspirations for health and life成就人们对健康及生活的最高追求人生从人生从此升此升华！无论你在生活中所追求的是什么，我们为你提供最全面而均衡的健康解决方案，为你憧憬美好生活，实现梦想而保驾护航。

优异的品质和广泛的产品是我们信心的基石；而深厚医药经验和独具启发的解决方案则带领我们走向未来传承与创新是我们不可替代的品牌基因品牌接触点示例 总览Touchpoint Overview上次提案 Last Presentation同仁堂健康母品牌标识 TRT Health Logo方向一Direction 01方向二Direction 02上次提案 Last Presentation同仁堂健康品牌设计概念方向 TRT Health Design Concepts方向一：生命的灵感Direction 01: Inspiration of Life方向二：生命的光彩Direction 02: Hues of Life1.关于同仁堂健康品牌标识：-造型上仍然沿用火漆印造型，只做细节优化处理；-确认使用红色作为标准色；-赞同对“同仁堂健康”五个字的字体进行再设计，使之更加现代和国际化2.关于设计概念方向：-确认“生命的灵感”方向的整体视觉风格和品牌观点，在落地到VI层面时，希望有更加丰富和多元的视觉表达；-“生命的光彩”的视觉呈现也比较出彩，可以在视觉执行层面有一些延展和深化您的反馈您的反馈 Client FeedbacksClient Feedbacks在“生命的灵感”概念方向基础上，对子品牌的视觉形象进行设计探索Based on Inspiration of Life, explore sub-brands design concepts 对同仁堂健康母品牌视觉系统进行完善TRT Health VI System Refinement本本次提案次提案 TodayTodays Presentations Presentation子品牌设计概念方向 Sub-brands design concepts总统牌PRESIDENT生命的灵感Inspiration of life总统牌 PRESIDENT12面向高端消费人群：面向高端消费人群：自信，高效，身份尊贵，地位显赫Premium AttributesConfident, efficient, founded, status主要产品主要产品高端中医药材与保健品虫草、人参、燕窝等及其加工产品（人参含片）Product rangeHigher end Chinese tonics(Cordyceps, ginseng, bird nest etc.)And their processed products (ginseng pills)现代科技+传统+TECHNOLOGY+HERITAGE+#01 身与心的升华Elevating body & health生命的灵感Inspiration of life总统牌PRESIDENT13#01 身与心的升华 Elevating body & health身与心的升华 Elevating body & health概念方向 Concept14#01 身与心的升华 Elevating body & health总统牌犹如一座殿堂，在这里我们用最精纯的原料升华您的身体与心灵，助您达成与您身份匹配的生活状态。

这精纯的原料更是生活灵感的源泉President is the temple where the purest of ingredients elevate your body & health to the lifestyle you have achieved. The purity of the ingredients is the source of inspiration. 升华源自顶级的原材料 - Glorified ingredients15#01 身与心的升华 Elevating body & healthThe ingredients are floating, elevated by their purity通过颜色和材质体现精致与稳重Sophisticated modesty in the color palette and materials16#01 身与心的升华 Elevating body & healthThe colors reflect sophisticated yet natural and humble materials细长型优雅的产品包装 - Elongated and elegant packaging17#01 身与心的升华 Elevating body & healthElements are either vertical or move towards the top 将庙宇和殿堂的概念融入原材料展示The temple for the ingredients18#01 身与心的升华 Elevating body & healthIngredients are glorified as museum pieces and elevated from the ground 漂浮的产品展示装置Floating installations for product display19#01 身与心的升华 Elevating body & healthRecreate the illusion of floating elements with strings and mirrors 细长型的字体连结过往与当下Elongated characters connect past and present20#01 身与心的升华 Elevating body & healthVertical compositions and elongated characters give a modern seal feel 21#01 身与心的升华 Elevating body & health#02 实践成就极致Practice makes the master生命的灵感Inspiration of life总统牌PRESIDENT#02 实践成就极致 Practice makes the master实践成就极致 Practice makes the master概念方向 Concept23#02 实践成就极致 Practice makes the master世上没有通往成功的直达电梯，只有层层阶梯。

每当您迈上新的一步，你都会看到不同的风景，体味到些微的差异，收货不一样的领悟没有最好，只有更好There is no such thing as an elevator to success. There are only stairs. each time you take a step, you can discover different view, see different nuances, learn something new every time. There is no best, only better. 一步一个脚印 - Step by step visuals24#02 实践成就极致 Practice makes the masterThe visual system is based on a progression of different levels, depths 通过包装和设计体现不同的层次Discovering different levels in packaging and in layout25#02 实践成就极致 Practice makes the masterEach page reveals a different level of knowledge Product photography shows the different elements 层次的叠加形成纹理 - Textures are composed by layering26#02 实践成就极致 Practice makes the masterColors and shapes are defined by over-layering materials and textures 总统牌酒店、会所、休闲中心 The President hotel or spa27#02 实践成就极致 Practice makes the masterDifferent ceiling levels create shadow and varying depth 零部件的组合形成展示装置的整体Installations are composed by the sum of parts28#02 实践成就极致 Practice makes the masterThe entire shadow is derived by the sum of the parts Interact with and discover different layers 开启自我发现的旅程Activation points as self-discovery journeys29#02 实践成就极致 Practice makes the masterA giant human body allows you to enter in different layers of the environment and discover different parts of us 极具层次感的标识字体 - Logotype divided into layers30#02 实践成就极致 Practice makes the masterCharacters emulating the interposing of landscapes Diving the characters in separate components 3d as overlapping layers of depth 31#02 实践成就极致 Practice makes the master同仁堂牌TRT BRAND生命的灵感Inspiration of life同仁堂牌 TRT Brand33面向家庭消费者面向家庭消费者可靠，和谐，解决方案Family AttributesReliable, harmony, method主要产品主要产品普遍应用的中医药材（枸杞、菊花等）及其加工产品（包括蜂蜜）Product rangeGeneral Chinese herbs(Goji berry, chrysanthemum etc)。