【课件】西南交大-战略管理-1
49页1、STRATEGIC MANAGEMENT: Concepts and Cases for MBA Class 131-132 Zhang Yong Xian Jiaotong University,Main Issues to be Covered:,Strategic management-concept environment analysis-external and internal strategies at different levels strategy formulation strategy implementation strategy evaluation cases,Chapter 1,Strategic Management and introductory remarks,Chapter Outline,Five Tasks of Strategic Management Developing a Strategic Vision and Mission Setting Objectives Crafting a Strategy Implementing
2、 the Strategy Evaluating Performance and Initiating Corrective Adjustments Why Strategic Management Is a Process Who Performs the Tasks of Strategy? Benefits of “Managing Strategically” Terms to Remember,Thinking Strategically:The Three Big Strategic Questions,1. Where are we now - what is our situation? 2. Where do we want to go? Business(es) we want to be in and market positions we want to stake out Buyer needs and groups we want to serve Outcomes we want to achieve 3. How will we get there?,W
3、hat Is Strategy?,Competitive moves and business approaches management employs in running a company Managements “game plan” to Please customers Position a company in its chosen market Compete successfully Achieve good business performance,Craft a Strategy to Achieve Objectives,Set Objectives,Develop a Strategic Vision pay an equitable wage; provide good training,Crafting Strategy Is anExercise in Entrepreneurship,Strategy-making is a market-driven and customer-driven activity that involves Risk-t
4、aking and venturesomeness Innovation and business creativity Keen eye for spotting market opportunities Keen observation of customer needs Choosing among alternatives,Characteristics ofEntrepreneurial Managers,Boldly pursue new strategic opportunities Emphasize out-innovating the competition Lead the way to improve firm performance Willing to be a first-mover and take risks Respond quickly and opportunistically to new developments Devise leading strategies,Why Do Strategies Evolve?,There is alwa
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