2019-2020年高一英语 Unit 9 Technology 1.doc
5页1、2019-2020年高一英语 Unit 9 Technology 1.Teaching Goals:1.Talk about science and technology.2.Describe things and how they work.3.Give advice and make suggestions.4.Use the Present Continuous Passive Voice.5.Present a project.Teaching Time:Four periods.Background Information.The Development of Mobile phonesThere were 423 million mobile phones sold worldwide in xx,up six percent from 400 million in xx.The number of mobile phones sold in xx has doubled over the past three years.Gartner Dataguest,a key t
2、echnology industry research group,reported Monday.Market shares of the five key mobile phone panies changed little from the third quarter(季度),with Finlands Nokia still firmly in the lead.It sold more than twice the number of mobile phones than the second,Motorola of the US.The other three,according to market share,are South Koreas Samsung,Germanys Siemens and Japanese-Swedish Sony Ericsson.“Weve seen extremely rapid growth in countries like Germany and the Asia Pacific region.”said Gartner analy
3、st Ben Wood.Growth,especially in nature markets,was dirven by users who replaced their old mobile phones with new ones earlier than expected.Subsidies(补助)by mobile operators were important to push users into getting a new phone.Attractiveness and marketing of the newly-designed mobile phones also played an important role in increasing the yearly sales.To maintain growth,phone makers are placing more importance on replacement sales because many users already have a phonesome one billion people ar
4、ound the world now use a mobile.This means phone makers need to offer new features to give users a reason to replace their old ones.Although a lot of attention is being paid to new colour screens and camera phones,most of the yearly sales increase was in basic mobile phones which now contain more features than before,such as voicedailing and musical ringtones.Wonders of the Modern WorldI dont believe that todays wonders are similar in kind to the wonders of the Ancient World.They were all buildi
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