3458.C 跨国公司战略联盟及对我国的启示 英文文献

1、Multinational corporation strategy: The globalization regionalizesThe related research indicated that majority TNC have realized merely the production activity global layout, but its sales revenue important source in US and Japan, Europe “three extremely” motherland region. Only had minority TNC to realize the globalize expansion. Obviously, although the global market integration process accelerates unceasingly, but TNC can still not but at this point seeks balanced in the global product standar

2、dization and between the region market compatibility.One, Multinational corporation “globalize deadlock and regionalizing strategyRegarding the globalize enterprises measurable; the different scholar has respectively the different understanding. Yip(2002) the globalize enterprise will define for “has runs in any place, transfers any property and gains any resources ability, and realizes the profit maximization take the whole world as the foundation.” Here, Yip emphasized the production activity

3、globalization as if emphatically. On the contrary, Rug man (2005) piece from other angle explanation globalization enterprise, reveals the so-called globalize business owner, if refers to “has globally by the same way sale same product or service ability” the enterprise. Rug man selects Fortune the global 500 strong enterprises takes the object of study, to these enterprises in US and Japan, Europe “three in the region interior markets sales status has carried on the investigation statistics ext

4、remely”. What needs to point out that in these 500 enterprises majority is TNC, they will be occupying 90% above global foreign direct investment storage quantity as well as nearly 50% world volume of trade, thus its management behavior has basically reflected now TNC Trend of development. For ease of carries on the more thorough careful contrastive analysis, Rug man these 500 enterprise division is four different types: Motherland region guidance, host country region guidance, double region as

5、well as globalize enterprise. According to Rug man classified standard, if the enterprise 50% sales revenue originate at least from North America, Europe and Asia “three extremely” in motherland region, then these enterprises may classify for motherland region guidance businessindustry; If the enterprise 50% sales revenue originate at least outside the motherland region “three extremely” any region market, then these enterprises may classify for the host country region guidance enterprise; If en

6、terprise in “three extremely” In two regions (including our country region) each regions sales revenue is not lower than 20%, but any region does not surpass 50%, then this kind of enterprise for double region enterprise; If the enterprise in three” each regions sales revenue is not lower than 20% extremely, but any region does not surpass 50%, Rug man to call it the globalize enterprise. Based on this, in the past time during more than 20 years, fortune in global 500 strong enterprises containe

7、d majority TNC. The product mainly sells to US-Japan, the European region interior market. The data which obtain from the Ugrian statistics 380 effective questionnaire looked that in 2001, Fortune whole world 500 strong, 320 enterprises still belonged to motherland TNC. , the average 4/5 sales volume from the motherland region, some 9 enterprises is only the globalize enterprise。Is concrete, 9 globalize enterprises come from completely the manufacturing industry department, like IBM, Phillips, S

8、ony, Intel, Nokia, Canon and so on, all for world-known large-scale transnational enterprise. Similarly, in double region TNC, in 25 enterprises has 24 is the manufacturing industry, like BP, Toyota, Nissan, Motorola and so on, some 1 is only a service industry. But comparatively, in the host country and in motherland region guidance TNCS, service industry occupied the dominant position, like in host country guidance TNC. , 8 are the service industries, but has 3 is the manufacturing industry; B

9、ut in motherland guidance TNC, 189 is service industry, 131 are the manufacturing industry enterprises。Service industry department cross region sale campaign is blocked, the key lay in many host country governments until now still to service industry enterprises and so on bank, telecommunication, insurance and retail trade transnational operations has set up the extremely high market access barrier, in addition between the different cultures difference, caused these service industries mostly to limit to the region interior market.Second, regionalizing strategy regarding our country Enterprise transnational operations beneficial enlightenment In summary, current, was engaged in the internationalization management TNC simultaneously not to realize the production, the sales globalize development, the production activity global distribution and the sales revenue region limit has formed the huge contrast, majority TNC still took its sale campaign by the motherland re

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