考研英语(二)第二部分阅读理解(下)
49页1、考研英语(二)第二部分阅读理解(下)(江南博哥)材料题根据下面资料,回答111-115题Since 1785 a full English breakfast has been incomplete without a copy of the Times spread across the kitchen table. Britons will soon have the option of listening rather than reading as they chew their bacon, as Times Radio begins to broadcast for 20 hours a day during the week and 19 at weekends. The commercial aim is to warm listeners up to subscribe to the newspaper.As readers have become less willing to pay for news, papers have tried alternative
2、formats. Until recently the main hope was video. Seeking advertising and prominence in Facebooks news feed, papers piled into making short films. But video was particularly unsuited to the way that journalists actually look, says Claire Enders, a pitiless analyst. Some of them did the most ridiculous turns. The experience was unprofitable as well as humiliating, and the heralded pivot to video has since become journalistic shorthand for doom.So the focus has shifted to audio. The success of the
3、New York Timess The Daily podcast, with 2 million downloads every weekday, persuaded editors that audio is an effective way to fish for subscribers. But Times Radio, with its all-day broadcast on digital radio, is a bigger venture. It brings opportunities: live radio has an energy that is hard to conjure in podcasts, and allows reaction to unfolding events. Times Radio will borrow assets from other parts of News UK, its parent company: the shows are being made by Wireless, a radio firm, and some
4、 presenters are from its newspapers.Still, radio is a massive step up from podcasts in terms of costs, says Keith Jopling of MIDIA. It is unclear whether it will be a correspondingly massive help in reaching new audiences. Radio is an oldsters medium: the average listener to Radio 4, the BBCs most Times-esque station, is 56. And, whereas podcasts travel well abroad, Times Radio has a domestic focus.For this reason, some people detect a political motive. News UKs owner, Rupert Murdoch, is a long-
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