澳大利亚有机食品市场.pdf

The Australian Organic MarketMichael Baker Chief Certification Officer Australian Certified Organic• 25 year old industry group, 1300 members, 2,000 certified clients (from industry of 3,000) oriented towards promotion of organic food and farming • Owns Australian Certified Organic “Bud” brand • Is recognised and respected in the organics industry as professionally focused and mainstream in orientation • Has a “broad church” of membership and operators in its ranks, reflecting the industry • Has subsidiary activities promoting organics to urban consumers and to rural sector in Australia.Who is Australian Organic Ltd? Australian Organic Market Report• Total Australian industry estimated to be valued at $1.276 bn in 2012. Conventional food and beverage industry estimated $130.3bn (DAFF 2011a) • Australian organic industry continues to command a relatively small percentage of total market value (sectoral range estimates of 0.8–1.2% and more with some sectors) while growing above growth rates for conventional produce.Summary • Barriers – exports remain suppressed due to high Aus $, constant supply needs to meet demand (process of freezing and other value adding). The exception to this has been Beef/Lamb and Dairy products • Estimated farm gate value has grown 16% per annum since 2009 • Whilst organic farming is increasing to a larger scale ABS figures suggest over 50% of primary production remain on a smaller scale. • Total area certified organic = 11,199,577.4haSummary THE VOICE OF AUSTRALIAN ORGANICS“Working with Industry for Industry”In 2012, 65% of adult Australians claimed to have purchased at least one organic product, an increase of 4% compared with 2010. The penetration of organics within the community remains strongly aligned to LOHAS segment. Leaders continue as the most committed group with 92% saying that they had purchased in 2010.However there is evidence of good progression in the democratisation of usage, with those in the Leaning, Learner and Laggard segments all showing strong gains in participation compared with 2010.In 2012 nearly 8 in 10 in the Leaning group said that they had purchased, over half those in the Learners and now just under a quarter of the Laggards.The usage of organic products amongst Australian household is progressively mainstreaming over time. Participation in Organics ‘Segment Response’ - % households purchased in last 12 months – any Organic product segmentn=1,004Q3: For each of the following product categories, please indicate how frequently your household usually purchases organic products. (select one response per food type)20102012% RespondentsACO Bud – the Winner of the Choice Food Endorsement AwardsFree information downloads: •Australian Organic Market Report (Biennial) •ACOS (Standard) (covers AS 6000) •Organic Advantage e-zine•Bud Organic magazine •Australian Organic Producer Australian Organic Information。