三星手机销售策划书（可编辑）.docx

三星销售策划书第一篇：三星销售策划书 三星营销策划书 目 录 一、背景......................................................................................................1 二、策划的主题和目标....................................................................2 1.策划主题 ..........................................................................................2 2.策划目标 ...........................................................................................2 三、环境分析.......................................................................................2 1.三星集团简介 ...................................................................................2 2.国内智能市场分析 ......................................................................2 3.三星智能i9100与竞争对手分析 .................................................2 4.三星智能宏观环境分析 ..............................................................2 四、问题点和机会点 ...................................................................................2 1.优势（strengths） ...........................................................................2 2．劣势（weakness） ...........................................................................3 3.机会（opportunities） ..................................................................4。

4. 威胁（threats） ............................................................................5 5.SWOT综合分析 ..................................................................................6 五、品牌营销目标...............................................................................................7 六、品牌营销战略(STP战略) .....................................................................................................8 1.市场细分及目标市场........................................................................................................8 3.市场定位 .........................................................................................................................8 七、品牌营销组合策略....................................................................................................................9 1.产品策略 .........................................................................................................................9 2.价格策略 .........................................................................................................................9 3.促销策略 ....................................................................................................................... 10 4.渠道策略 ....................................................................................................................... 10 八、品牌营销活动实施方案........................................................................................................ 11 1.庆祝元旦三星智能促销活动 .................................................................................... 11 九、财务分析........................................................................................................................... 13 十、策划控制方案.................................................................................................................... 14 1．一般控制方案 .............................................................................................................. 14 2.应急方案 ....................................................................................................................... 14 结束语 ..................................................................................................................................... 14 附录......................................................................................................................................... 15 3 / 3。