飞索半导体公司发展战略目标研究参考1.pdf

12005200620072025.825NOR2003AMD2005121247,264,00018%42006418.3612007GDP54.3526890.495%24661912510.507%200714.613830.6%200811220075.6183.5MBA2500PESTSPACESWOTKSFSMART13Frame5PSPACESWOTSTKFS41833(Michael Faraday)(Michael Faraday)1874(Ferdinand Braun)(Ferdinand Braun)(Jagadis Chandra Bose)19011945(WilliamShockley)19471216(Bell Laboratories)1958195219571959319603(Robert Noyce)(Jack Kilby)(Robert Noyce)1959(Jay Last)19605(SIA)(George Scalise)60200796,000,000,000,000,000,000(),2570’Amounts in US$M Year on Year Growth in %Spring 2008 200720082009201020072008 2009 2010Discrete Semiconductors 16,80917,76118,25419,5821.3 5.7 2.8 7.3Optoelectronics15,90117,55119,07921,134- 2.3 10.4 8.7 10.8Sensors5,1265,0665,4305,834- 4.0 - 1.2 7.2 7.4Integrated Circuits 217,810 227,317240,476261,6324.0 4.4 5.8 8.8Analog36,45337,14038,91442,212- 1.3 1.9 4.8 8.5Micro56,211 59,24163,43968,0144.2 5.4 7.1 7.2Logic67,29276,28578,17883,13911.9 13.4 2.5 6.3Memory57,85454,65159,94668,267- 1.1 - 5.5 9.7 13.9Total Products - $M 255,645 267,696283,239308,1823.24.75.88.816(Non- Volatile) (Density)(Power)(In- system Program) (Random Access) 220088192008128MacBook Air’NOR MB 35ns NAND GB 7us DRAM MB 26.5.2NORMirrorBitNANDQuadNANDNAND6.5.31.NOR3NORPortalPlayer2006iPodNOR6820079NORNANDNORNANDNANDNORMirrorBit ORNAND, MirrorBit Quad and MirrorBit Eclipse2004NANDNORNANDNOR20052006iSuppli2007NOR35NAND65NORNANDOEM60MirrorBit2.USBNORASP2007(blended Average Selling Pirce ASPs)2006262520077%106920062007OEMNORiSuppli200861NORDVDNOR2007IPOD3.6.5.3(1)NANDNANDNANDNORNAND2007Mirror Quad10NANDNANDNAND7064GbNOR1GbNANDNANDNANDNAND(2)IP200712MRAMMRAMMirrorBitMirrorBit4NORNORIP6.5.4/NOR””71(1) NORNANDNANDNORNANDNORNANDNORNANDNAND(2)IPNORIP72NORNANDIP7.13625%IPNAND73IP74IP30200718%757.2(1)37Organize Matrix76(2)2007SP110JV1/JV21.5200795391.99Feb25JV3SP1Feb25AustinAustin IntelMotorolaDELLFeb25JV3SP1SP12007(3)77(4)ITITIT(5)AMDAMD7.37.1787.27.3.1381.792.20082013503.CSIDNOR4.Bertrand CambouCambou15CambouNORWSDCSIDCSID80NORNANDNORMirrorBitNOR7.3.2NOR3981V = +++V827.3.31.20092.201350832023.Kaizen4.84858.1(1)(2)(3)(4)TOWSST(5)(6)(7)200925201350(8)868.28.387[1] [2] [3] [4] ( [5] [6] [7] [8] [9] [10] [11] [12] A[13] [14][15] [16] Wayne McPheeDavid WheelerMaking the case for the added- value chainSTRATEGY & LEADERSHIPVOL. 34 NO. 4 2006Emerald Group Publishing Limited [17] Michael E. PorterWhat is Strategy?Harvard Business ReviewNoverber- December 1996P61 [18] Raymond J. TrottaTranslating Strategy into Shareholder Value: A Company- Wide Approach to Value CreationAMACOM2003 [19] 2008200712[20]20072 [21][22] [23][24]www.wsts.org [25] iS[26] 2006- 07www.un.org/chinese/esa/economic/review07/world.html888990。