【案例学习】-事业计划基本方案

1、事业计划基本方案摘要BP Executive summary,2,一. 说明概要 EXPLAINATION,主要内容（含重大变更 ）Key Points（incl.Significant Changes) KPI包括销售收入、利润、成本削减率、投资等内容。因9.19商品计划汽车产量小于7.22商品计划汽车产量，导致存量资产汽车产品销售收入大幅减少，减少额分别为2004/-589万元， 2005/-630万元， 2006/-1141万元， 2007/-1366万元.,3,一. 说明概要 EXPLAINATION,主要内容（含重大变更 ）Key Points（incl.Significant Changes) 事业计划分两部分编制：BP was divided into two sections. 第一部分是利用现有存量，The first section is to utilize existed resource 第二部分是适量投资（基本上是利用四年的累计折旧）The second section is to make appropriate investment. (basicly

2、to utilize four years accumulated depreciation).,4,一. 说明概要 EXPLAINATION,前提条件 Assumption 以经营规划部提出的前提条件和9.19商品计划、DCEC公司、 49厂发动机产量计划为基础。Based on initial condition of Business Plan Department and commercial plan of 9.19，Output Plan of Engine Plant and DCEC Company. 事业计划中已考虑总部降低材料采购成本3%；Cut 3% material purchase cost required by the Headquarter in our BP.,5,一. 说明概要 EXPLAINATION,覆盖范围Scope of the plan 单位：刃量具厂下属各职能部门、生产分厂和公司 产品领域：刀量具和汽车零部件两大类。,6,二.主要课题KEY ISSUES/KPIS/目标值TARGETS,7,二.主要课题KEY ISSUES/KPIS/目标

3、值TARGETS,8,二.主要课题KEY ISSUES/KPIS/目标值TARGETS,9,二.主要课题KEY ISSUES/KPIS/目标值TARGETS,10,三、达成方略 MEASURES&ACTION PLANS,开拓市场、研发新品、提高效率，增加销售收入. Market development, Develop new product, Lift efficiency, Increase sales revenue. 从设计、工艺、采购、加工、物流、质量等各方面降低制造成本，并严格预算管理，削减管理费用。 Cut manufacture cost in design, process, purchase,machining, store and transport of materials, quality and etc. Strictly control budget,reduce management cost.,11,四.投资费用INVESTMENT/EXPENSE,单位unit：万元( Ten thousand Yuan) ,12,四.投资收益INVESTMENT/

4、BENEFIT,提升企业的制造技术水平，对有市场、有需求的项目进行必要的投资，提升核心能力，增加回报。 To lift enterprise manufacture technology level, to invest in the necessary projects with sufficient market, to lift key capability, to increase revenue.,13,五.存量+投资的收益INVESTMENT /BENEFIT,14,六. 问题与影响ISSUES/IMPACT,重大问题及所需解决的困难Major Concerns、Problems&Difficulties to be solved 要充分发挥好存量资产的作用，在满足市场竞争的前提下，优先采购刃量具厂生产的产品。 To sufficiently utilize the existed resources, If it can meet the market competitive, the products and equipments made by CUTTERS AND

5、 GAUGES PLANT will be selected first. 汽车零部件应优先利用刃量具厂资源。In vehicle components and Tools manufacturing, the resources of CUTTERS AND GAUGES PLANT are utilized first.,15,六. 问题与影响ISSUES/IMPACT,风险Risks 公司商品计划的调整会给刃量具厂的经营带来影响。The commercial plan adjustment of DFMC will interfere the business of CUTTERS AND GAUGES PLANT . 公司内部市场为降成本，降低刀量具、汽车零件采购价格，会影响销售收入。The requirement of reducing cost within DFMC(the price of tools and motor parts will be lowered ) will interfere our sales revenue. 公司内部市场采取零库存.减少每次订

6、货数量，批次增加，生产组织难度增加。 In DFMC ,Zero storage ,less ordering quantities and more ordering times increase the difficulties of production. 装备核心技术和关键设备影响装备产品的竞争力。 The key Know-How of equipment and key machine tools impairs the competitive capability of equipment products.,16,六. 问题与影响ISSUES/IMPACT,希望得到的指示及其他部门的支持和配合等Issues to be instructed、supported &coordinated 希望加强技能培训，以便迅速适应合资公司发展要求。More technic training to meet the requirements of joint-venture. 有关KPI的定义和算法应统一口径。The definition of KPI and its calculation method must be in the same specification.,

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