Essay范文参考 - 雀巢的跨国经营
3页1、 Essay范文参考 - 雀巢的跨国经营雀巢的跨国经营是将产品供应链呈现出国际化、复杂化、高风险的特点。在全球生产隐藏在品牌力量的背后。在正常情况下,由于使用了多种销售渠道,并与多家公司合作,使得雀巢拥有不止一个供应链。由于品牌效应,消费者通常对这些食品制造商很熟悉,他们在超市可以购买得到该品牌的食品。雀巢的这一认证标志可以帮助消费者确认食品的安全性和质量,但却增加了生产者和消费者之间信息的不对称。Nescafe is a coffee product produced by a multinational company. Transnational business of Nescafe is to present the product supply chain in an international, complex, and risky characteristics. In this article, it is to discuss the way of hiding the transnational nature of Nescafe and problem of t
2、he transnational business of Nescafe.What I find is that it is hard to recognize any absolute messages about production place of Nescafe on its bottle. It is just to identity that its design belongs to a certain company in Switzerland. But there are no production place for its ingredient country. On the official website of Nescafe, it presents the production of Nescafe coffee as a global result in a positive way, which conveys an ideological meaning. It mentions three participants of the global
3、production of Nescafe on their website that farmer in Mexico, Nescafe India, and Nescafe in German. It is written on their website that farmer in Mexico who would like his kids to continue to run the family coffee farm and point out the help provided by Nescafe to increase the amount of coffee; at Nescafe India, the coffee as a result of young womans working is to link Indian Nescafe fans with coffee lovers in a global sphere. And in Germany, certain technology team at the roasting factory might
4、 be wondering what time the next shipment of coffee beans arrives(N, 2017). All of those stress the individual side and emotions of participants of Nescafe products. The coffee beans are not produced on the cold production liens, but by individuals full of emotions with the details describing their life. Also, it avoided talking about the safety issue of Nescafe as it just stresses the emotions of producers all over the globe.This shows one key feature of Nescafes production: transnational coffe
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