天津地区青少年高尔夫赛事现状分析

内容摘要：近年来，青少年高尔夫赛事旅游市场作为赛事旅游的子市场，需求呈现不断增长的趋势，当前青少年高尔夫运动已经成为了奥运会的一个比赛项目，而且我国经济社会也实现了非常快速的发展，青少年高尔夫运动相关比赛项目的开展，一定程度上有利于很好的促进我国高尔夫产业的发展进步。然而，由于对于青少年高尔夫赛事运营的相关政策规划目前还不够完善，竞赛开展不稳定、不协调、媒体宣传渠道单薄、文化建设缺失等，这些都使得在进行青少年高尔夫赛事活动的过程中会产生很多的问题。本课题关于天津地区青少年高尔夫赛事的发展情况进行了一系列的探究工作，对于天津市青少年高尔夫赛事发展的优劣势，以及所面临的机遇等给予了较为深入的探索，而且根据目前所存在的不足之处给出了相对应的解决举措，希望能够一定程度上有利于更好地保障天津市青少年高尔夫赛事的稳定发展。根据论文研宄主要得出以下结论：天津青少年高尔夫赛事发展的主要优势有为高尔夫球运动参与动机多样、天津的经济发展水平较高，而且气候条件也比较适宜进行青少年高尔夫运动，另外比较充足的场地也一定程度上为赛事活动的开展奠定了基础；所存在的发展劣势包含：投资成本太高，缺少专业人才，赛事推广积极性不高等；所具备的发展机遇包括：国家相关政策给予了较大的支持，而且高尔夫运动形式也进行了一定程度的创新；所存在的发展性威胁包含：其他体育项目类型的竞争、部分政策的限制与现阶段青少年竞赛开展不稳定等。提出相应策略为：利用标准球场増加高水平高尔夫球赛事、进行赛事改革和降低高尔夫运动赛事的参与成本，一定程度上可以很好地促进广大青少年的参与积极性提升，从而有利于保障高尔夫赛事的顺利进行。 关键词：天津地区；青少年高尔夫运动；高尔夫赛事 Abstract: In recent years, the youth golf tournament tourism market, as a sub-market of tournament tourism, has shown a growing trend. At present, youth golf has become an event of the Olympic Games, and my country’s economy and society have also achieved very rapid development. The development of related competition events is conducive to promoting the development and progress of my country's golf industry to a certain extent. However, because the relevant policy planning for the operation of youth golf tournaments is currently not perfect, the competition development is unstable, uncoordinated, media promotion channels are weak, and cultural construction is lacking. All these make a lot of activities in the youth golf tournament activities. The problem. This topic has carried out a series of research work on the development of youth golf tournaments in Tianjin, and gave a more in-depth exploration of the advantages and disadvantages of the development of youth golf tournaments in Tianjin, as well as the opportunities faced, and based on the current deficiencies The corresponding measures are given in this section, and it is hoped that to a certain extent, it will be helpful to better ensure the stable development of Tianjin youth golf tournaments. According to the research of the paper, the following conclusions are drawn: The main advantages of the development of Tianjin youth golf tournaments are the diverse motivations for golf participation, Tianjin’s high level of economic development, and the climatic conditions are more suitable for youth golf, and there are more sufficient The venue also laid the foundation for the development of the event to a certain extent; the existing development disadvantages include: too high investment cost, lack of professional talents, low enthusiasm for event promotion, etc.; the development opportunities available include: the relevant national policies give greater In addition, the form of golf has also undergone a certain degree of innovation; the developmental threats that exist include: competition of other types of sports, some policy restrictions, and the instability of youth competitions at this stage. The corresponding strategies are proposed as follows: use standard golf courses to increase high-level golf events, carry out event reforms, and reduce the cost of participating in golf sports events. To a certain extent, it can well promote the participation enthusiasm of the majority of young people, thereby helping to ensure the smooth progress of golf events. get on. Key words: Tianjin area; Youth golf; Golf events 目 录 内容摘要．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． I Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． II 1 导言．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 1 1.1 写作目的和意义．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 1 1.2 国内外研究现状．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 3 1.3 创新点．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 5 1.4 研究方法．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 6 2 相关理论基础．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 8 2.1 青少年高尔夫运动．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 8 2.2 高尔夫赛事．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 12 2.3 高尔夫赛事运营．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 12 3 天津地区青少年高尔夫赛事现状．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 14 3.1天津地区青少年高尔夫运动赛事现状．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 14 3.2天津地区青少年高尔夫赛事SWOT分析．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 15 4 天津地区青少年高尔夫赛事发展对策．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 20 4.1 利用标准球场増加高水平高尔夫球赛事．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 20 4.2赛事改革和降低高尔夫球运动参与成本．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 21 4.3 加强对本地区青少年群体的推广．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 23 4.4 提升项目竞争力．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 25 5 结论．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 26 参考文献．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 27 附录．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 1. 导言 1.1写作目的与意义 自步入二十世纪以来，新兴职业经济市场化得到了一定程度的发展，这使得美国的高尔夫运动发展步伐越来越快，同时也促进了高尔夫赛事的发展。对于欧美等一些较为发达的国家而言，目前高