旅游专业毕业论文外文翻译3.doc

外文资料译文:A Study of Strategies for China^s InternationalTourism1. IntroductionRoughly speaking, Chinas international tourism industry is the outcome of the implementation of economic reform and opening to the outside world. Along with the changes in Chinese political and economic systems, it has grown out of nothing, and experienced progress from small to large, from rapid growth to steady development, heading toward its maturity. This industry is playing an increasingly significant role in the country^ national economy. Go with the entry of the WTO, it is confronted with much opportunities and challenges.2・ Main stages of developmentChinif s tourism business since 1949 has undergone, in general, the following four major stages of development.2.1 1949-1966: tourism as a part of foreign affairs of the stateFrom 1949 to 1966, tourism was only a form of special political activity. Travel services (similar to tour operators or travel agents) were set up right after the new government formed, but only provided services for visiting overseas Chinese nationals and for foreigners with special permission to visit the country. And outbound travel was limited almost exclusively to diplomats and government officials at public expense.2.2 1966-1978: a standstill periodThe Great Cultural Revolution started from early 1966 and lasted for a decade through to 1976 and forced the infant travel business to be almost entirely suspended. During this period, China shut her doors and was busy with internal political struggles; hardly any overseas tourists in the proper sense were allowed to visit the country.2.3 1978-1985: tourism as an important economic activity1978 was a year of great significance for China. In that year, an epoch-making decision was made by the CPC Central Committee to shift its emphasis from political struggle to economic construction of four modernizations Encouraged by the governmental political and economic policy, tourism developed rapidly during this period.2.4 1986 onwards: tourism as a significant contribution to the national economyIn 1986, China put the tourist industry into the national plan for social and economic development for the first time. With the deepening reform, tourism has been placed among service industries enjoying priority in the national industrial policy, and by the end of 199& the governments of 24 out of all 31 municipalities, provinces and autonomous regions in China had made the tourist industry one of the leading or pillar industries in their locality. The CPC Central Committee at its conference on the economy in late 1998 identified the tourist industry as one of the new growth points of the national economy in the years to come・ The tourist industry has been drawing much more attention from various governments, industries and the general public as well.3・ Opportunities and ChallengesDuring the past 20 years, China^s tourism has witnessed a quick increase, with an annual growth rate surpassing the world average. Looking to the future, Chinas international tourism will encounter both opportunities and challenges.3.1 OpportunitiesThe opportunities that China，s international tourism may encounter are various, and include at least the following:3.1.1 Great potential of an international marketFor all destination countries the international tourism markets are beyond their own boundaries. Therefore, the real and potential tourism demand outside relies not only on the social and economic development of the tourist generating countries, on the entire world political and economic situation, but also on the political and economic relationship between the tourist generating and receiving countries.3.1.2 Steady growth of China^s economyThe reform has promoted China，s economic development, and changed the way of thin king of the Chinese people. There might be a host of knotty problems to deal with in the long course of reform, though sufficient supply and low inflation may further stabilize the country^ political and economic situation. And political and economic stabilization may not only provide good conditions for tourism development, but also create a new attractiveness for outsiders.3.1.3 Joined World Trade OrganizationsChina has joined the WTO and become a member of it. The two-way openness will reduce entry-exit barriers for international visitors, and make the tourist flow much easier. As a result, the flow of commodities, people, capital etc, will be more frequent and smooth. China will obtain more technology and know-how from the developed countries, easy access to the international distribution channels and information network, and compete freely in the world market. The introduction of international competition will help improve the efficiency of service industry, upgrade service quality, and cut service costs, then further lower the prices of various tourist services, expand tourist markets, and promote the development of inter。