怎样设计好logo中英文.doc

1. Learn What A Logo Is & What It Represents1. logo是什么；它代表什么Before you design a logo, you must understand what a logo is, what it represents andwhat it is supposed to do. A logo is not just a mark – a logo reflects a business’scommercial brand via the use of shape, fonts, colour, and / or images.A logo is for inspiring trust, recognition and admiration for a company or product and itis our job as designers to create a logo that will do its job.One must know what a logo is before continuing.在你设计一个logo之前，你必须明白一个logo是什么，它代表什么，它是用来干什么的。

一个logo不仅仅是个记号而已—一个logo通过对图形，字体，颜色，和/或图像的使用来表现一个企业的品牌Logo是用来唤起消费者对一个公司或产品的信任、认知和赞赏的我们设计师的工作就是设计logo，使它能起到应有的作用2. Know The Principles of Effective Logo Design2. 设计高效 logo的几条原则Now that you know what a logo is supposed to do, and what it should represent younow must learn about what makes a great logo aka; the basic rules and principles ofeffective logo design.现在你知道logo应该有什么样的作用，还有它应该代表的是什么了接下来你需要知道一个好的logo是由什么组成的，以及设计一个高效的 logo有哪些基本的规范和原则1. A logo must be simple1．Logo必须简单A simple logo design allows for easy recognition and allows the logo to be versatile &memorable. Good logos feature something unexpected or unique without beingoverdrawn.一个设计简单的logo便于识别和记忆，用途也更广泛。

好的logo既独特又别具新意，同时还不失真2. A logo must be memorableFollowing closely behind the principle of simplicity, is that of memorability. An effectivelogo design should be memorable and this is achieved by having a simple, yet,appropriate logo.2.Logo必须容易让人记住上一条原则是关于“简单”的，紧接下来就是关于“记忆”的一个高效的 logo应该是能让人记住的要达到这一点，logo就应该简单且合适3. A logo must be timelessAn effective logo should be timeless – that is, it will stand the test of time. Will the logostill be effective in 10, 20, 50 years?3.Logo必须是永不过时的一个effective logo应该是永不过时的—也就是说它应该经得住时间的考验。

设计logo时要考虑到10年后，20年后，50十年后，它是不是仍然有效4. A logo must be versatileAn effective logo should be able to work across a variety of mediums and applications.For this reason a logo should be designed in vector format, to ensure that it can bescaled to any size. The logo must work in just one colour too.Logo必须有广泛的适用范围一个高效的 logo不仅要能够用在多种载体上，也要能够有不同的应用因此logo必须是矢量图形，以保证它能够被任意放大缩小即使只有一种颜色，也应该要能起作用5. A logo must be appropriateHow you position the logo should be appropriate for its intended purpose. Forexample, if you are designing a logo for children’s toys store, it would be appropriate touse a childish font & color scheme. This would not be so appropriate for a law firm.5. Logo必须符合其目的。

你对logo的定位应该与logo要达到的目的相符比如说，如果你是给一家少儿玩具店设计logo，那么孩子气的字体和颜色就比较恰当而对于一家律师事务所来说，这样的设计就不太合适3. Learn Off Other’s Successes & Mistakes3. 从其他人的成功和失败中学习Successful LogosNow you know what the rules of logo design are, you can distinguish the differencebetween a good and a bad logo… By knowing what other logos have succeeded andwhy they have succeeded gives a great insight into what makes a good logo.For example, lets look at the classic Nike Swoosh. This logo was created by CarolineDavidson in 1971 for only $35 yet it still a strong, memorable logo, effective withoutcolour and easily scalable. It is simple, fluid and fast and represents the wing in thefamous statue of the Greek Goddess of victory, Nike – something perfect for a sportingapparel business. Nike is just one of many great logos, think about other famousbrands that you know about and check out their logos – what makes them successful?成功的logo现在你知道关于logo设计的一些原则了，因此你也可以分辨出好的logo和差的logo有什么差别了。

知道哪些logo是成功的，并且知道他们为什么成功，这可以让我们更深入的了解是究竟是什么塑造了一个优秀的logo让我们以经典的耐克标志为例这个logo是Caroline Davids在1971年设计的，当时她得到的报酬仅为35美元这个标志只有一个单一的颜色，但它却便于记忆和高效交流，同时具有非凡的表现力，除此之外它的大小也是可以任意调整的还有，它的的造型简单、流畅且富于动感而且它所象征的是正是著名雕像胜利女神（Nike是希腊神话中的胜利女神）身上的翅膀这些都恰恰吻合一家运动服装公司的需要Nike仅仅是众多优秀logo中的一员，大家可以回想一下熟悉的知名品牌，去查一查他们的logo—去看看是什么让它们取得成功的？The Not So Successful Logos没那么好的logoWe can also learn off logos that have not been as successful such as the ones in theabove picture or these bad logo designs. As seen in that post linked, some logos candepict things that may have not always be noticeable to the designer (as in the middlelogo above) or they could just be plain bad design, as in the logo to the right.与上面图片中提到的logo相比，有些logo就没那么好了，但我们能从它们中间或者是其它一些失败的设计中间学到点东西。

就如你在上面所看到的，有的设计描述的可能会是些其他东西，而设计师并不总是能注意到这些（比如中间的logo）；又或者是有的logo根本就只是一个失败的设计（比如右方的logo）4. Establish Your Own Logo Design Process4. 形成你自己设计logo的流程Now that we know what a logo is, what the principles and rules of logo design are andwhat makes a successful logo we can now finally begin the design process. This ithardest part of the 5 steps and is its own topic in itself – Each person’s logo designprocess is different and experience usually is the key factor in creating your own logodesign process.现在我们知道logo是什么了，也知道关于logo设计的一些原则规范了，也了解了是什么构成了一个成功的logo。

接下来我们终于可以开始进入logo的设计流程了这是五个步骤中最困难的一步，因为这一部分有它自己单独要讲的每个人设计logo的步骤都不同，要构建个人的设计步骤经验是关键In short, a logo design process u。