山寨文化的成因.docx

The Reasons of Shanzhai Culture:Customers: The answer lies inthe traditional opinions back of Chinese customers, which indicates that well designed products though brilliant and highly qualified, are priced too high.Governments: The Chinese governments for the sake of those national companies benefits create ratherhigh barriers, the out-weighted tax. Besides, China's poor enforcement of intellectual property laws is also an obstacle.Manufacturers： They don't need to spend a lot of money for product development and aftersales service. They can take advantage of the effect of famous brands to boost sales and gain profits.The Influence of Shanzhai Culture:• Positive side:1. Shanzhai culture has the resistance to the high-tech and monopoly trade.2. Shanzhai culture has a great driving force to the new idea.For example, when China was in the founding period, the technology of making cars and planes was very backward. The first plane we made was copy from Russia. The plane we made later by our real technology was based on this Shanzhaiplane.• Negative side:1. Shanzhaiculture is the piracy culture.Many kind of Shanzhai have stolen the intellectual property. And it will cause a series of legal questions.2. Shanzhaiculture breaks the rules of market.They don't need to spend a lot of money for product development. All they need to do is to put others products together and have a small modify.3. Shanzhaiculture drags down Chinese innovation. (Many of the Chinese entrepreneurs working to develop new products and ideas say the culture of copying erodes their profit margins and provides less incentive to dream up something truly novel.)Shanzhai is just a sort of temporary cures for many dying industries within the China and would contribute a lot to the gross domestic products.However, the stolen knowledge will neitherlast long, nor profit much in the long-run for years, which would be abandoned and displaced by those renewable and livelyentrepreneurships. For long term survivals, the domestic companies would still need innovation.Finally, we can safely draw a conclusion that "Shanzhai" culture is a challenge as well as a stimulus.Shanzhai culture is the manifestation of the power of the folk innovation. From copycat product case, some are fake and inferior products, but mostly through imitation and to give creative products. Some products, especially mobile phone products, often need integration ofdifferent quality brand strengths. These copycat manufacturers take into account the grassroots civilian needs, add new features, thus forming a kind of new product.。