新视野商务英语综合教程1：第二版教学课件U1.pptx

Unit 1Company ProfileUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 Company合抱之木，生于毫末；九层之台，起于垒土The giant tree that needs several people to encircle grew from a tiny sapling;the platform nine stories high was built from piling many baskets of earth.A company often takes a long time to actually build up.Q1:What truths are revealed from the above quote?Q2:Once the company is established,how will you present it to others?UnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyUnit 1 Company ProfileUnit Overviewunderstandthedescriptionofacompanysprofile;knowhowtotalkaboutacompanyscurrentsituationandfuturedevelopment;knowhowtointroduceacompany;knowhowtowriteamemo.By studying this unit,you are expected to:UnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyUnit 1 Company ProfileContentsLead-inReading AReading BListeningCommunication ProjectWritingMoral ReflectionsBusiness Know-howLead-inLead-inReading AReading BListeningCommunication ProjectMoral ReflectionsUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyBusiness Know-howWritingWork in groups.Here are four companies logos in the first column of Task 2.Choose one of them and tell what you know about it.Youmaytalkabout:Whatdoesthecompanyproduceorprovide?Whereisthecompanyheadquartered?Whoareitsmaincompetitors?Task 1Unit 1 Company Profile12TaskLead-inLead-inReading AReading BListeningCommunication ProjectMoral ReflectionsUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyBusiness Know-howWritingNestlisaSwiss-basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwellHouse,KraftFoods,UnileverFoodSolutions,etc.Unit 1 Company ProfileLead-inLead-inReading AReading BListeningCommunication ProjectMoral ReflectionsUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyBusiness Know-howWritingUnitedParcelService(UPS,stylizedasUPS)isanAmericanmultinationalshipping&receivingandsupplychainmanagementcompany,headquarteredinSandySprings,Georgia.Itwasfoundedin1907andafteryearsofdevelopment,hasgrownintooneofthelargestcouriercompaniesintheworldbyrevenue.ItsmajorcompetitorsinthemarketareFedEx,DHL,etc.Unit 1 Company ProfileLead-inLead-inReading AReading BListeningCommunication ProjectMoral ReflectionsUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyBusiness Know-howWritingAirbusisanaircraftmanufacturingsubsidiaryofEADS,aEuropeanaerospacecompanybasedinFrance.Thecompanyproducedthefirstcommerciallyviableflyby-wireairliner,theAirbusA320,andtheworldslargestairlinerA380.ItsprincipalcompetitorisBoeing.Unit 1 Company ProfileLead-inLead-inReading AReading BListeningCommunication ProjectMoral ReflectionsUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyBusiness Know-howWritingSiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemensprincipalactivitiesareinthefieldsofindustry,energy,transportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc.Unit 1 Company ProfileLead-inLead-inReading AReading BListeningCommunication ProjectMoral ReflectionsUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyBusiness Know-howWritingUnit 1 Company ProfileMatch the information with the four companies.Task 212TaskLead-inReading Reading A AReading BListeningCommunication ProjectUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyMoral ReflectionsBusiness Know-howWritingUnit 1 Company ProfileThrough years of development,Walmart has become one of the most-known brands around the world.Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.SettingLead-inReading Reading A AReading BListeningCommunication ProjectUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyMoral ReflectionsBusiness Know-howWritingStarting pointStarting pointTextUnderstanding the textActivity 1Dealing with languageFocusing on grammarActivity 2Unit 1 Company ProfileWork in pairs.Have you ever shopped in Walmart?If yes,tell your partner how you feel about it,like the goods prices,the service and the environment.If not,talk about the supermarket where you often go shopping.Task 112Task3456789Lead-inReading Reading A AReading BListeningCommunication ProjectUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyMoral ReflectionsBusiness Know-howWritingStarting pointTextTextUnderstanding the textActivity 1Dealing with languageFocusing on grammarActivity 2Walmart and China12Task3456789Lead-inReading Reading A AReading BListeningCommunication ProjectUnitUnit 1 Company Profile 1 Company ProfileModule 1 CompanyModule 1 CompanyMoral ReflectionsB。