基于层次分析法的会展项目成功度评估研究.pdf
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» 10 » 1 ù2010 M 3 Z ¨ / Ð ý Ð (1 S Ð ñ )JOURNAL OF SHANGHAIINSTITUTE OF TECHNOLOGY(NATURAL SCIENCE)Vo.l 10 No. 1Mar. 2010l à ° ù : 2009- 05- 15 Á [ " : Z g â S Ð ù î Á ( B08051); Z ¨ / Ð ý S Á (SJ2010- 13)T e º : ¨ § (1964- ), 3 , q ,ö 1 ù î Z _ ¹ ö Z Ü 6 Ð 5 Ø .Ó c I | : 1671- 7333(2010)01- 0034- 04 ¿ ª Q s E ¥ ö Z [ " î ÿ ß ù î杨顺勇,徐 烜( Z ¨ / Ð ý Ü 6 Ð 5 Ø Ð ý , Z 200235)K 1 : 随着我国会展业的迅速崛起,为了保障其顺利可持续发展,有关会展项目质量评估标准的研究日益受到关注 b应用层次分析法对会展项目成功度评估的实际操作进行了探讨,从企业能力出发,提出基于层次分析方法建立会展项目成功度评估的模型和标准,使会展企业做出准确合理的选择,使会展项目质量达到理想的效果 b1 o M : 层次分析法AHP; 会展项目; 成功度评估Ï m s Ë | : F 7 Ó D S M : AA Study of Success2evaluation ofMICE Pro ject Basedon AnalyticalH ierarchy P rocess (AHP )YANG Shun 2yon g, Xu Xuan( School of E conom ics and Managem ent, Shanghai Institute of T echnology, Shanghai 200235, China)Abstract: W ith the m iracu lous rise o fM ICE industry in Ch ina, to ensure its sustainab le developm ent,the research of the M ICE pro ject quality evaluation cr iter ia has attracted increasing attention. In th ispaper, the practice of theM ICE pro ject success2evaluation is discussed based on AHP ( Analytic Hier2archy P rocess). From the view o f enterpr ise2capab ility, the M ICE pro ject success evaluation m odehand cr iter ia based on AHP are estabilshed here, wh ich w ill ensure the accuracy and reasonab lenessof se lection m ade by M ICE bus inesses, and also im prove the quality o f exh ib ition pro jects.K ey words: analytica l h ierarchy process ( AHP ); pro ject of M ICE success2evaluationª Q s E ö Z [ " ß ¥ N ´ ¿ ñ µ C L a Z 4 a ë · ¥ + Ä [1] bÙ î Û © ,® ¿ ö Z [ " ' & ¥ ¯ , Y ö Z[ " î ÿ ¥ y Í # = 1 " $ h £  , 4 ¿° ¤ 9 [2] bª Q s E 5 æ ¨ ¥ ç P % ¦ ¥ ± » V ñ Ð Ä ,V 7 ¹ " S a 5 í ² + ¥ ¯ % ¦ Ù 5 4 e L ¥% ¦ Z E [3] b ¨ ª Q s E µ æ ¿ 4 Ú ö Z[ " F ® ¥ g Æ 7 ? ? ï , É E ,#H Ø Z _ T Z T ;µ æ ¿ Z É N1 1 ,  ª ^ ³ 1 Z Z ? ¥ v lÉ % ¦ ;µ æ ¿ ö Z ç ¥ (D):ö Z [ " ¥ " S ^ C L aí E L C ¥ ;M î ' 7 ý , ö Z [ " ¤ Ô ¸ b1. 3 ö Z [ " î ÿ ¥ © ç Z EÉ ö Z [ " î ÿ ß H , ß ¦ ô n 51 ô 8 ö Z [ " ¥ Ë + Ä , ç 8 ß · S # Ð [ " M 1 ¥ ñ ,s ¹ /× 1 0 a/Q× 1 0 / × 1 0 Ø Ë b / × 1 0¥ · S ©ç ,º ³ © ç × 1 Q × 1 ¥ [ " = ¸ ,B î ¥ öZ [ " L = ³ © ç ¥ · S E [ P · b © ç ò [ · S H , ¨ × Å u s Å M² ¥ Z E ,5 ó Ä [ · S ç × , ô L =³ f ï [ u s ,' ¿ ß ç S ¥ » 2À» 5¥ ¹ ñ ) Y s Y ¨ A aB aC aDV U u 8 s ,Y V · S × 1 × s [ î ÿ ² ¥ 8 , V ¤ ñ ö Z [ " ¥ î ÿ · S ,¨ A aB aC aDV U b 8 T H ,ö Z [ " ß F î ô Ä ¦ Az B f V ª , ò [ · S ¥ | © ) É = ) , Ü A 1 ¥ ) Ø , î ß F ¥ î ÿ V , Ü ² Æ ß á b7 ö Z [ " î ÿ ß V ì ^ ô ª ß © ¥ " ¥ É % ç¥ , ß [ " # × ß ² b2 ¿ ª Q s E ( AHP)¥ ö Z[ " î ÿ ß 2. 1 ö Z [ " î ÿ ¥ ß y 0y 0 s ¥ " ¥ ,^ s ö 1 ¥ M Q 1¥ · S bö 1 ¨ ö î s y 0 s Z E K v È E ,Ü V Z µ K v È ª ¤ y 0 bV 1¹ ö Z [ " î ÿ ¥ ß y 0 b35 Z ¨ / Ð ý Ð (1 S Ð ñ ) » 10 V 1 ö Z [ " î ÿ ¥ ß y 0Tab. 1 Conven tion project success appraisal factor" S ª 5 ª 1 5 ª 2ö Z î ÿ ß Aö Z É B1 Z ,¦ Ï .ª Q s E Z à ½ _ ¥ù î [ J].× i ý Ð ý Ð (1 S Ð ñ ), 2007,(1): 37- 41.37。
