剑桥商务英语中级写作Proposal-Writingppt课件.ppt

BEC ProposalWriting 大学英语拓展课程剑桥商务英语 BEC 中级 常州大学外国语学院杨国萍 IntroductiontoProposalWriting Basically proposalsarepersuasivepresentations Purpose tosolveaproblem alteraprocedure findanswerstoquestions orconductresearchonatopicofmutualinterest 120 140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandreportsProposalscanusevariousdeliverymedia suchasletter fax email etc IntroductiontoProposalWriting ATypicalStructureforProposals IntroducingtheProposalProvidingReasons ComparingProsandConsBalancingandConcluding Lead in Readingexerciseonp 72 Inresponsetoyourenquiryabout Furtherto Atpresentthecompanyseemstobeperforming well badly Ontheonehand butontheother Oneadvantage disadvantageisthat Oneotherthingtoconsideris Despite Iwouldstillsuggestthat Overall Iwouldstronglyrecommendthat Thefactthat makesthisagood poorinvestmentopportunity GototheWritingTaskonp 73 Reading AProposal Asalespersonwhoworksforacompanyrentingofficespacehasfaxedtheproposalbelowtoaclient Readitandanswerquestion1 3 1 Whataretheneedsoftheclient 2 Isthesalespersonabletomeetthoseneeds 3 Whatarethebenefitsofthesecondlocation DearMr RiceThankyouforyourorderbyfax Furthertoyourrequestforofficespacefortwelvemonths I dliketomentionthatIcanalsoofferyoua10 discountforbookingsofaneighteen monthperiod YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant However pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors Asaninterestingalternative youmightwishtoconsideranewpremisescalledDockside aboutonemiledowntheriversidefromVirginiaWalk Ithasthefollowingfeatures afirst flooropen planofficespace 75m2 withwonderfulviewsoftheoldharbour aconvenientthree minutewalkfromthestationandidealforcyclistswithapathalongtheriverside suitableparkingfacilitiesforovertwentystaff FAX Pleaseconsiderthispossibilityandnotethediscountwouldstillapply Avisittothispremisescanbearranged althoughIwouldsuggestapromptdecisiononthissecondoption Ilookforwardtohearingfromyouintheverynearfuture YourssincerelyHugoJones 1 Whataretheneedsoftheclient 2 Isthesalespersonabletomeetthoseneeds 3 Whatarethebenefitsofthesecondlocation Theclientneedsofficespacefor12months Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition Thesecondlocationofferedhasthesebenefits officesonthesamefloorwonderfulviewsmoreconvenientthantheotherlocationfortransportsuitableparkingfacilities DearMr RiceThankyouforyourorderbyfax Furthertoyourrequestforofficespacefortwelvemonths I dliketomentionthatIcanalsoofferyoua10 discountforbookingsofaneighteen monthperiod YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant However pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors Asaninterestingalternative youmightwishtoconsideranewpremisescalledDockside aboutonemiledowntheriversidefromVirginiaWalk Ithasthefollowingfeatures afirst flooropen planofficespace 75m2 withwonderfulviewsoftheoldharbour aconvenientthree minutewalkfromthestationandidealforcyclistswithapathalongtheriverside suitableparkingfacilitiesforovertwentystaff Pleaseconsiderthispossibilityandnotethediscountwouldstillapply Avisittothispremisescanbearranged althoughIwouldsuggestapromptdecisiononthissecondoption Ilookforwardtohearingfromyouintheverynearfuture YourssincerelyHugoJones FAX Writing Afax Spacesaver companywhichrentswarehousespacetobusinesses hasbeensentthisfax Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions To SpacesaverFrom RandyBurrSubject RentingwarehousespaceFurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site Wewouldhavethefollowingrequirements warehouseof100m224 houraccessmusthavesecurityadequateparkingfortwentyandeasyaccess BROWN BURR offer10 discountfortwo yearbooking Threelotscurrentlyavailable 75m250m250m2 Warehousing W1 CircularStorage NewwarehousingspaceNOWOPEN Allspaceavailablefrom25m2to100m2 TwothirdsthepriceofW1 Basedincitycentre Couldoffertwospacesat50m2butmoreexpensive Pooraccessandparkingforfiveatmost Outsideofcitycentre 30 minutedrivefromBrownandBurr Justoffmotorway Easyaccessforlorriesandadequateparking Brandnewfacility CCTVandsecurityfirmcheckonceanight WhatareMr Burr sneedsandrequirements HowmuchSpacesavermeetthoseneeds Whichrequirementcan tbemet WhatbenefitsofCircularStorageshouldSpacesavermentioninitsreply Mr Burrneedswarehousingfor18months Heneeds100squaremetresinspace securityandparkingforatleasttwentypeople aswellasgoodaccess SpacesavercanmeetthoseneedsifMr Burrtakestwospacesof50squaremetres althoughthisisexpensive However parkingandaccessarepoor SpacesaverismorepositiveaboutthewarehouseatCircularStoragebecausethereis100squaremetres space It salsocheaperandhasgoodaccessandparkingaswellassecurity Theonlydrawbackisthatthewarehouseisn tascentralsotheproposaltoMr Burrwillhavetoconvincehimthatthebenefitsoutweighthisproblem Questions PossibleAnswer DearMr Burr Furthertoyourenquiryabout Iamdelightedtosay However w。