【英文资料】UPnP Implementers Corporation Update.ppt

UPnP™ Implementers Corporation UpdateUPnP™ Implementers Corporation (UIC) GoalslManage the UPnP™ certification processlOwn and protect the UPnP™ technology logo UPnP™ is a certification mark of the UPnP™ Implementers CorporationWhat is the UIC?lA legal corporation¡Own the logo¡Protect the logo¡Manage the certification process as a “business” (can enter into legal agreements, have a bank account, etc.)lNon-profit statuslManaged by a Board of Directors (BOD)¡BOD is composed of individuals from different companies¡Companies are Steering Committee companiesHow does the UIC relate to the UPnP Forum?lUPnP Forum:¡Is an unincorporated entity¡Selects the standards to be written¡Develops and approves the UPnP standardslUIC:¡Certifies devices that implement correctly the complete standard adopted by the UPnP ForumWhy not have the Forum certify devices?lUIC is an independent corporation¡Certification is performed by a third party¡“Layer” of confidentiality¡BOD has duty to maintain objectivityUIC StructurelUIC composed of 6 Board members from 6 different companieslUIC has an independent Executive Director and administration / management company that :¡Certifies devices¡Manages finances (collects annual dues, maintains tax exempt status)¡Assists with marketing/PR of the UICUIC ManagementlUIC BOD meetings occur every 2 monthslConference calls occur in-between face-to-face meetings, as needed¡Marketing calls to discuss upcoming conference/trade shows¡Legal calls to discuss certification mark issuesBenefits of UIC MembershipBenefits of UIC Membership1.Access to UPnP certification test tool and certification process2.Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products3.One free support call about test tool per year4.Access to UIC-sponsored trade shows, conferences, and panel sessions5.Leveraging of UIC’s marketing assetsBenefits of UIC Membership1.Access to UPnP certification test tool and certification process2.Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products3.One free support call about test tool per year4.Access to UIC-sponsored trade shows, conferences, and panel sessions5.Leveraging of UIC’s marketing assets1. Meaning of “Certification”lIndependent acknowledgement of passed test loglAbility to call your device a “UPnP™ device” or “UPnP™ certified”lAbility to use the UPnP™ logo on device and associated marketing materialOverview of Certification ProcesslImplement a UPnP™ standard created by the UPnP™ Forum via the Forum website¡Any Forum member company can implement a standard¡Forum membership is freelTest the implementation against the certification test tool¡Self-testing or 3rd party testing OKlSubmit the passed results to UIClReceive the UPnP™ certification How does one get access to Certification Test Tool?lJoin the UIC¡Any Forum member can join ¡Go to www.upnp-ic.org¡Complete UIC Membership Application¡Send in:¡Signed application¡$5000USD annual feelCertification test tool is posted on UIC web sitePreparing for CertificationlFor pre-certification purposes, certification test tool is posted on UPnP™ Forum web sitelPlug fests¡Hosted by Forum member companieslCertification test tool support via Microsoft’s Product Support and Services team, including one free call per year to PSS for UIC membersHow Quick is the Certification Process?lOnce passed test log has been received by UIC, certification takes about 2 days¡Designed to meet product shipping cycleslCertified device has option of being posted on UIC’s list of certified devices¡Marketing benefitBenefits of UIC Membership1.Access to UPnP certification test tool and certification process2.Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products3.One free support call about test tool4.Access to UIC-sponsored trade shows5.Leveraging of UIC’s assets2. Why is the logo important?lDifferentiates your productslShows third party certification of the productlIs a legally-protected logoCertification Mark ProtectionlMark has been filed in 24 countrieslUIC has defended against inappropriate use of mark¡Contacted companies that have used mark in product names¡Contacted companies with incorrect use of mark in marketing literaturelUIC has published guidelines to assist with correct mark usagelUIC watches filings of marks similar to UPnP™ technology markCountries Where Mark is FiledlArgentinalAustralialBeneluxlBrazillCanadalChinalColumbialFrancelGermanylIndialItalylJapanlKorealMexicolRussialSingaporelSpainlSwedenlSwitzerlandlTaiwanlUKlUSABenefits of UIC Membership1.Access to UPnP certification test tool and certification process2.Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products3.One free support call about test tool4.Access to UIC-sponsored trade shows5.Leveraging of UIC’s assets3. Free Support Call for Test ToollUIC members contact UIC Executive DirectorlCall is placed to Microsoft’s Product and Support ServiceslCall can be used by anyone in companylAnnual benefitBenefits of UIC Membership1.Access to UPnP certification test tool and certification process2.Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products3.One free support call about test tool4.Access to UIC-sponsored events5.Leveraging of UIC’s assets4. Access to UIC-sponsored Trade Show EventslCES 2005 - presentationlCES 2004 - presentation, stand, panel discussionlWinHEC 2003 and 2004 - presentations and stand lIntel Developer Forum - 2003 and 2004 lCONNECTIONS™ - panel session and shared stand lCES 2003 - presentationlEHExpo 2003 - boothOrganizations/Shows UIC engages with:lDigital Living Network Alliance (DLNA)lConsumer Electronics Association (CEA)lConnected Home ForumlConnected Home ShowlNet@HomelWiMedia AlliancelDigital Subscriber Line (DSL) Forum SummitslThere are now an average of 2 summits a year – typically in North American and one in either Europe or Asia¡UIC sponsors the summits outside North AmericalSummits alternate between Europe and Asia¡2004 Summits - Shanghai and Taipei¡2003 Summit - Cannes, France¡2002 Summit - Tokyo, JapanOpportunities at ShowslShared booth spacelDemonstration of certified productslChance to attend/participate in panel discussions/stage presentationslAccess to press and analystsBenefits of UIC Membership1.Access to UPnP certification test tool and certification process2.Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products3.One free support call about test tool4.Access to UIC-sponsored trade shows5.Leverage of UIC’s marketing assets5. Leverage of UIC Marketing AssetslGet product listed on UIC certified device pagelGet highlighted on UIC main web page under “New Products of the Month” lObtain access to and be showcased in UIC newsletterlGet highlighted in a UIC press releaseOther Marketing Assets lCollateral¡One page flyer¡Q & AlTranslation of UPnP™ architecture to ChineselLiaisons with other consortia¡Working on test requirements with DLNA¡CEA and DSL Forum - referencing UPnP™ standardsSTATUS of the UICMembers and DeviceslAbout 40 UIC Membersl101 certified devices ¡75 Internet Gateway Devices¡1 WLAN Access Point¡25 AV Devices¡9 Media Renderers¡16 Media ServerslPresence on store shelves in North America, Europe, and AsialWell over a million of UPnP™ enabled devices shipped -- All major IGD vendors now include UPnP support¡Cisco-LinkSys, D-Link, NETGEAR, Thomson, Accton, SMC UIC’s Opportunities for GrowthlNumber of UPnP™ standards is increasinglForum membership is increasinglMarket share of certified gateways and AV devices is increasinglUIC message is being broadcast more¡More UIC presence at events & trade shows¡UIC press releases/newslettersCall to ActionlJoin the UPnP™ Forum¡www.upnp.orglJoin the UIC¡www.upnp-ic.orglProtect and promote the UPnP™ logoFoundation of the Connected Home。