微软的英文资料.docx

官网： 一共四篇文章，涉及微软的介绍、市场战略、企业文化和人才机制第一篇是关于微软的介绍Microsoft Corporation (NASDAQ: MSFT, HKEX: 4338) is an American-based multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices.[9][8] Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.Originally founded to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Its products have all achieved near-ubiquity in the desktop computer market. One commentator notes that Microsoft's original mission was "a computer on every desk and in every home, running Microsoft software."[10] Microsoft possesses footholds in other markets, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse as well as home entertainment products such as the Xbox, Xbox 360, Zune and MSN TV.[9] The company's initial public stock offering (IPO) was in 1986; the ensuing rise of the company's stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.[11][12][13]Throughout its history the company has been the target of criticism, including monopolistic business practices and anti-competitive business practices including refusal to deal and tying. The U.S. Justice Department and the European Commission, among others, have ruled against Microsoft for various antitrust violations.[14][15]Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over Usenet newsgroups and the World Wide Web, and awards Microsoft MVP status to volunteers who are deemed helpful in assisting the company's customers. 第二篇是关于微软的市场战略，分为五个部分。

Rivalry among competitors It industry has a large number of competitors, such as yahoo, google, linux and others software suppliers. The structure of their products with Microsoft similar to or even better than Microsoft, because they are more special and deeper. The company is more extensive. So Microsoft's competitive edge in the industry, it correspondingly lower. Microsoft should take the Union, the acquisition and merging strategy (alliance Lenovo, Apple, Yahoo acquisitions) to increase the intensity of competition Threat of potential entry It is still much potential for development of the industry, at any time with the development of new technologies, new competitors to enter and develop its market. Thus for the other competitors to enter the barriers. For instance, Microsoft has begun to focus on is that from a software, but the development of the network market too fast, google the first to tap the potential market for the network, he relied on their own technology, enjoying the scale-based low cost advantage low-cost advantage, and created economies of scale of economies of scale, with a large number of customers and markets. When Microsoft is aware of the important development of the network when it is too late. Google created barriers to entry for him. Bargaining power of suppliers Microsoft has it by virtue of its large business customers in the market, he strongly Bargaining power of suppliers. Microsoft in the pc market, accounts for the dominant position of the system, tends to a monopoly. Most computer manufacturers are using Microsoft's system, because many users of Microsoft's system. Only a few alternatives to Microsoft's operating system, like linux, and Mac os. While Apple has only mac os system, others' majority pc manufacturer, or prefer to use Microsoft's system. And that Apple's main market area is limited to the United States. So Microsoft has a strong Bargaining power of suppliers Bargaining power of buyers Microsoft, by virtue of his self-developed technology, has a strong Bargaining power of buyer. His strategy is to ie, media player bundled with the system, etc., and the most compatible with Microsoft's most powerful office in other many other software vendors can not provide. And Microsoft is still continuing to develop, making Microsoft's other software providers do not need the help and supplies. Even if other software companies need to purchase a product or technology, but also not spend a high price, because it trades too much, and the products tend to standardized standard, undifferentiated undifferentiated, so Microsoft has a strong Bargaining power of suppliers Threat of substitutes A large number of software vendors is likely to replace Microsoft software, such as opera instead of IE, wps instead of office, instead of Storm video media player. Most of these third-party software is free, and more。