有效沟通-Answer1st-wp
52页1、 Author : Tom Macina Contributors: Scott Bender,Paul Sheng,Mark HoworthbcWorkplanningAnswer-First/March 19981Answer1stB&CCopyright 1998 Bain & Company, Inc. CHI Importance of using Answer-FirstHow to use Answer-First problem solving: MethodologyCreating a workplan: Process overviewExampleKey takeawaysAnswer-First Workplanning Agenda2Answer1stB&CCopyright 1998 Bain & Company, Inc. CHI Answer-First Workplanning Importance of Answer-FirstBains clients demand fact-driven answers to complex business
2、problems in short time framesThere are two fundamental approaches to doing this:Answer-First: 8develop a hypothesis (a probable “answer”) from early factbase and business judgment 8then test the hypothesis with facts and analysisDiagnostic: 8first, collect facts 8then, infer the answer90% of the time, Answer-First is the superior approachmore efficientprovides multiple opportunities to gain client credibilityMost cases should be able to develop Answer-First hypotheses within 1 -2 weeks from star
3、t-up3Answer1stB&CCopyright 1998 Bain & Company, Inc. CHI Answer-First Workplanning Problem-Solving TechniquesDiagnostic-First Builds background data and context effectively Can lead to new insights - may identify broader, more strategic issuesDifficult to prioritize or selectively prune analysis without central hypothesis Can create significant yield lossAppropriate 10% of the timeBenefits:Risks:While Bain uses two integrated problem-solving approaches, it is always best to move to a working hyp
4、othesis as early in the process as possible.Answer-First Always more efficient Workplan/logic tree translates to storyline and presentationHypothesis can be self-fulfilling, new insights might be missed Difficult to employ where no clear hypothesis and no previous experience existAppropriate 90% of the timevs.4Answer1stB&CCopyright 1998 Bain & Company, Inc. CHI Answer-First Process FlowTypical activities:Develop initial hypothesisLiterature searches on client, industry, competition functional ar
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