Unit7Advertising.doc

1Unit 7 AdvertisingTeaching Procedures Part 1 Lead-inPart 2 Watching & ListeningPart 3 Movie AppreciationPart 4 Tasks for Cooperative Groups of Oral EnglishTeaching ObjectivesIn this unit, students are going to watch and listen to some news reports, news stories and interviews. Through doing a series of tasks, they wil get to know some advertising campaigns of big companies; learn some new development of advertising in modern world; express their opinions about advertisement’s influence on people.Part 1 Lead-inTask 1Directions: You are going to watch some TV commercials. After watching, tell the class what they are advertising.Commercial 1 It’s advertising____________ Commercial 2 It’s advertising ____________. Commercial 3 It’s advertising____________ Commercial 4 It’s advertising ____________. Commercial 5 It’s advertising ____________. Task 2Directions: In our daily life we often meet with a lot of ad slogans. Work together to tell the class what they are advertising and you would find how deeply we are influenced by ads.1. Just do it __________ 2. Think different ___________ 3. I'm lovin' it_______ 4.Obey your thirst __________ 5. I love this game __________ 6. Hello Moto________7. Connecting people_______ 8. we move the world_______9. Impossible is nothing_________ 10. A diamond is forever________11. Let's make things better_______12.Melts in your mouth, not in your hands______Part 2 Watching & ListeningSection ADirections: In this section, you are going to watch a video clip of a report “Olympic Sponsors Pay Gold”. Read the following words aloud first and then finish the tasks below.Word Bankcampaign n.运动,活动 penetrate v. 渗透corporation n.公司 ambush n.埋伏emerging a.出现的 billboard n.广告牌splashy a.引人注目的 venue n.场馆2profile n.姿态sponsorship n.赞助spectator n.观众Task 1Directions: Watch the video clip again focusing on the specific information, and then match the company names in Column A with their corresponding information in Column B. There might be more than one piece of information for a company.Column A Column B1.McDonalds ( )2.Coca-Cola ( )3.Adidas ( )4.Nike ( )5.Pepsi ( )6.Staples ( )A. the official partner of Beijing 2008B. office supplies firmC. a sponsor of Team USA BasketballD. going all out for Beijing 2008E. considered by 60% of consumers questioned as the official sponsorF. gain instant recognition from Olympic sponsorshipG. considered by 40% of consumers questioned as the official sponsorTask 2Directions: Watch the video clip the third time and then some questions will be asked about it. Choose the best answer to each question from the four choices given below.1. What can corporations like McDonald’s and Coca-Cola get as official sponsors?A) Praise from the public. B) Very big sportsmanship promotion.C) Greater customer loyalty. D) The exposure to China’s booming market.2. Why are Chinese companies also posting splashy ads?A) Because they want to capture the emerging Chinese middle class.B) Because they want to raise their profile worldwide.C) Because they want to become official partners of Beijing 2008 Olympics.D) Because they want to celebrate Chinese culture.3. What will the security guards do if someone’s wearing clothing with large logos?A) To ask him to go back home to change clothing.B) To stop him and ask him to change before getting in.C) To take away his ticket and forbid him to get in.D) To record his name and ID number first and then let him in.4. __________of the people questioned knew Adidas, not Nike, was an official sponsor of the 2008 Olympic Games.A) 30% B) 40% C) 50% D) 60%Section BDirections: In this section, you are going to watch a report “Ads Targeting 3Children”. Read the following words and phrase aloud first and then finish the task below.Work Bankbeverage n.饮料 ; lure 引诱 vending machine (投币式)自动售货机 carbonated a.(饮料)含二氧化碳的 brainwash v. 对…进行洗脑,通过宣传说服feature v.由…主演 camper n. 露营者 giveaway n.赠品hawk v.叫卖,兜售 obesity n.肥胖 sodium n. (化学)钠 Directions: Watch the video clip and then complete the answers to the following questions by filling the blanks.1. Where do ads often appear and what do they usually feature?The ads____________. On television. Online. And on the ____________ itself. Many feature movie or cartoon____________.2. Why do ads like targeting towards kids more than adults?Because kids are easier to __________ than adults.3. Why do some kids buy cereals and all the junk food?They buy cereals and all the junk food just for the giveaways,_____ for example.4. What did the FTC do? And what would it prefer not to do?It w。