商务信函中礼貌策略对比分析.docx

商务信函中礼貌策略对比分析 　 1 　Contents 　 Chinese Abstract ........................................................................................2 English Abstract .........................................................................................3 1. Introduction ............................................................................................3 1.1 A General Description of the Study 　...................................................................... 4 1.2 Aim of the Study ..................................................................................................... 4 1.3 Significance of the Study ........................................................................................ 4 1.4 Outline of the Study ................................................................................................ 5 2. A Survey of Relevant Literature ...........................................................5 2.1 Previous Studies ...................................................................................................... 5 2.2 Theoretical Foundation ............................................................................................ 7 　3. A Comparative Study of Politeness Strategies in EBC and CBC ......8 　3.1 The Application of Politeness Strategies in EBC ................................................... 8 3.2 The Application of Politeness Strategies in CBC ................................................. 13 3.3 Similarities of Politeness Strategies Between EBC and CBC .............................. 15 3.4 Differences of Politeness Strategies Between EBC and CBC ................................ 8 4. Conclusion ..............................................................................................8 References .................................................................................................19 　 2 　 英汉商务信函中礼貌策略的对比分析 　摘 　要 　在国际商务沟通中，信函是使用最频繁的主要工具之一。

国内外对商务信函的研究大部分是从文体学角度或者从单一信函类别角度，对英汉商务信函中的礼貌策略对比分析还比较少Brown 和 Levinson 的面子威胁理论提出了四类礼貌策略：积极礼貌策略、消极礼貌策略、直接性礼貌策略及间接性礼貌策略本文将重点利用 Brown 和 Leech 的积极策略和消极策略模型来对英汉商务信函应用情况进行分析并探究中国与西方英语国家在礼貌策略运用是否存在差异，以及产生异同的原因 　从对比分析中发现，差异的原因来源于中西方对人际关系的理解不同和中西方价值观各有特点中国崇尚长幼尊卑，西方则倡导人人平等中国以和谐为主流文化价值观而西方则追求自我满足的精神中西方文化的巨大差异导致了其礼貌策略使用的差异,并且只有充分了解这些差异,人们才能有效地进行国际商务沟通,达到预期的目的 　关键词：礼貌策略；英汉商务信函；对比分析 　 3 　A Contrastive Analysis of Politeness Strategies in English and Chinese Business Correspondence 　Abstract Correspondence is one of the most frequently used major tools in international business communication. The majority of the domestic and foreign research on business correspondence are mainly from the perspective of stylistics or from the perspective of a single correspondence category. Comparative analysis of politeness strategies in English and Chinese business correspondence is relatively fewer. According to Brown and Leechs face threat theory, four types of politeness strategies are proposed: positive politeness strategy, negative politeness strategy, direct politeness strategy, and indirect politeness strategy. This paper will focus on the analysis of the politeness strategies used in English and Chinese business correspondence based on Brown and Levinsons positive and negative strategy models. It will also explore whether there are differences in the use of politeness strategies between China and Western English-speaking countries and the reasons for the differences. 　By comparison and contrast, it is found that the reasons of the differences lie in the different understanding of interpersonal relationship between China and the West and the different characteristics of Chinese and Western values. China upholds seniority rules while the West advocates equality for all. China takes harmony as the mainstream cultural values while the West pursues the spirit of self-satisfaction. The tremendous differences between Chinese and Western cultures have led to differences in the use of polite strategies and only by fully understanding these differences can people effectively conduct international business communication and achieve the intended purpose. Key words: politeness strategies; English and Chinese business correspondence; contrastive analysis 　 4 　1. Introduction 　1.1 A General Description of the Study Politeness is an essential part of peoples daily life and is a vital factor in human communication. Many experts are interested in it. They have examined politeness strategies in different perspectives. Appropriate politeness strategies can be helpful for the effective exchange of information and the triumphant establishment or maintenance of social relations. 　Politeness research is one of the most important research fields in recent decades, which has captured peoples attention. Politeness theory is not only widely used in peoples daily conversation and communication, but also can provide great help in a。